Food and beverage brands adopt "flavor bombs" to enhance the consumption experience
Trend - Food brands are taking note of popular trends in the skin care industry and are creating "bombs" designed to dissolve in various beverages to enhance their flavor an create a distinct product experience.
Insight - Young Millennials and Gen Z tend to appreciate foodie culture in part because it gives them the opportunity to share their unique experiences with their peers. The growth of social media culture among has resulted in its influence on the purchase and consumption habits of these generations.
Insight - Young Millennials and Gen Z tend to appreciate foodie culture in part because it gives them the opportunity to share their unique experiences with their peers. The growth of social media culture among has resulted in its influence on the purchase and consumption habits of these generations.
Workshop Question - How could your brand make an aspect of its product/service more shareable or experiential?
Trend Themes
1. Flavor Bombs - Food brands are adopting the concept of edible 'bombs' from cosmetics to create flavor-enhancing and distinct product experiences for younger generations.
2. Functional Coffee Bombs - Consumers are seeking easy-to-use, portable functional supplements and fuel for their fast-paced lifestyles in a beverage format, which has led to the emergence of coffee bomb add-ins with benefits such as focus, digestive support, and metabolism stimulation.
3. Experiential Drink Bombs - The trend of experiential consumption and sharing on social media has spawned a new wave of dissolving drink bombs that create a theatrical spectacle while transforming familiar beverages such as water, carbonated drinks, coffee, and hot chocolate.
Industry Implications
1. Food and Beverage - F&B brands can explore innovative ways to create flavor-enhancing, unique, and healthy consumable 'bombs' that appeal to younger generations with a fondness for social media and foodie culture.
2. Cosmetics and Skincare - Cosmetic and skincare brands can collaborate with F&B counterparts to share ideas and ingredients for edible bombs that combine visual appeal with functional benefits.
3. Supplement and Functional Food - Supplement and functional food manufacturers can leverage the convenience and taste appeal of drink bombs for creating on-the-go, portage, and functional doses of beneficial ingredients.
