Category
Lifestyle
Assisted Choices
Trend cluster
Category
Keto
Mix
Brands produce ketogenic mixes to appeal to those on this restricted diet.
4.0
Trend score
Trend
What is the Keto Mix trend?
Keto Mix: The keto diet, which prioritizes fat and protein over carbohydrates, is now being accommodated in various mixes – whether those are used to make food or beverages. Once limiting, the exclusive focus on products that cater to those on this diet reveals the importance of brands understanding and catering to niche consumer interests and rituals.
Insight
The consumer insight behind the Keto Mix trend
For anyone on a restriction diet, breaking out of their previous routine and finding new icons for indulgence can be a key challenge but also a tipping point for success. Few are able to consistently make the healthiest dietary choices with barriers in the way or without the promise of a reward. Offerings that deliver a heightened sense of convenience, access or indulgence resonate with those already under pressure to make restricted dietary choices.
Trend themes
Themes within the Keto Mix trend
Three behaviours holding the trend together01
Niche Diets
Brands are catering to niche consumer interests and rituals with products for diets such as keto, free-from, and low-calorie.
02
Functional Foods
Functional foods, such as adaptogenic protein blends and bottled meal replacements, mix nutrition with convenience and other potential health benefits.
03
Clean Label
Brands, such as Swerve Sweets, are responding to the growing demand for clean-label products with gluten-free and free-from ingredients and natural sweeteners.
Industry implications
What the Keto Mix trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands in the food and beverage industry can explore the opportunity to create niche products for restrictive diets and functional foods with added health benefits.
For
Health and Wellness
Business professionals in the health and wellness industry may take advantage of the clean-label trend with free-from and natural alternatives to consumer staples.
For
Fitness
The ketogenic nutrition collection, SlimFast Keto, and other functional foods with increased protein and energy, may create opportunities in the fitness industry for supplementation and energy boosting products.
Workshop question
How can your brand better cater to niche but growing consumer interests, within its area of expertise?
Trend signals
Trend signals for Keto Mix
Trend score 4.0 out of 10, from popularity 62%, activity 49%, freshness 8%.
Popularity62%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Keto Mix trend
5 featured examples from Oct 11, 2017 to Jan 2, 2019CategoryLifestyle
Ketogenic Nutrition Collections
SlimFast's New Product Line Offers Staples for the Keto Diet
The SlimFast Keto product line is a great opportunity to develop a new line of keto-friendly food and beverage options targeting consumers looking for low-carbohydrate alternative…
CategoryLifestyle
Bottled Meal-Replacing Powders
Ample Foods' Meal Replacements Come in Vegan and Keto Formulas
Potential for disruptive innovation in the health and wellness industry by offering convenient meal replacement solutions.
CategoryLifestyle
Ketogenic Coffee Creamers
Pruvit's KETO//Kreme Plus 2.0 is Derived From Natural Coconut Fat
Disruptive innovation opportunity: Introduce new products and services that cater to the growing health and wellness market.
CategoryLifestyle
Adaptogenic Protein Powders
Moon Juice's Adaptogenic Protein Blends Easily Enrich Food and Drinks
The health and wellness industry can leverage adaptogenic protein powders to provide functional and nourishing products to consumers.
CategoryLifestyle
Free-From Baking Mixes
'Swerve Sweets' Contain No Grains, Gluten and Spotlight a Sugar Replacement
The food manufacturing industry could explore disruptive innovation by incorporating free-from baking mixes into their product offerings.
