Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Keto Mix

Brands produce ketogenic mixes to appeal to those on this restricted diet

Implications - The keto diet, which prioritizes fat and protein over carbohydrates, is now being accommodated in various mixes – whether those are used to make food or beverages. Once limiting, the exclusive focus on products that cater to those on this diet reveals the importance of brands understanding and catering to niche consumer interests and rituals.

Insight - For anyone on a restriction diet, breaking out of their previous routine and finding new icons for indulgence can be a key challenge but also a tipping point for success. Few are able to consistently make the healthiest dietary choices with barriers in the way or without the promise of a reward. Offerings that deliver a heightened sense of convenience, access or indulgence resonate with those already under pressure to make restricted dietary choices.
Workshop Question - How can your brand better cater to niche but growing consumer interests, within its area of expertise?
Trend Themes
1. Niche Diets - Brands are catering to niche consumer interests and rituals with products for diets such as keto, free-from, and low-calorie.
2. Functional Foods - Functional foods, such as adaptogenic protein blends and bottled meal replacements, mix nutrition with convenience and other potential health benefits.
3. Clean Label - Brands, such as Swerve Sweets, are responding to the growing demand for clean-label products with gluten-free and free-from ingredients and natural sweeteners.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can explore the opportunity to create niche products for restrictive diets and functional foods with added health benefits.
2. Health and Wellness - Business professionals in the health and wellness industry may take advantage of the clean-label trend with free-from and natural alternatives to consumer staples.
3. Fitness - The ketogenic nutrition collection, SlimFast Keto, and other functional foods with increased protein and energy, may create opportunities in the fitness industry for supplementation and energy boosting products.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
64,825 Total Clicks
Date Range:
Oct 17 — Jan 19
Trending:
Average
Consumer Insight Topics:

Related Examples

Mexican-Style Diet Bowls
Mexican-Style Diet Bowls
Chipotle's 'Lifestyle Bowls' Cater to Those with Speciality Diets
Ketogenic Pancake Mixes
Ketogenic Pancake Mixes
Birch Benders' Pancake and Waffle Mixes Feature Tigernut Flour
Vegan-Friendly Keto Snacks
Vegan-Friendly Keto Snacks
The Dark Chocolate Coconut Almond Keto Bar Have Just Three Net Carbs
Ketogenic-Monitoring Gadgets
Ketogenic-Monitoring Gadgets
The Keyto Measures Ketosis Processes to Optimize Diets
Savory Nut Butter Snacks
Savory Nut Butter Snacks
The FBOMB Salted Chocolate Macadamia Nut Butter is Vegetarian-Friendly
Plant-Powered Keto Bars
Plant-Powered Keto Bars
Love Good Fats Co.'s Newest Bars are Packed with Healthy Plant-Based Fats
Plant-Based Ketogenic Bars
Plant-Based Ketogenic Bars
The 'Dang Bar' is Packed with Healthy Fats to Support Sustained Energy
Caffeine-Infused Meal Supplements
Caffeine-Infused Meal Supplements
The Coffee-Flavored Huel Meal Replacement Offers a Pick-Me-Up
Protein-Rich Coffee Drinks
Protein-Rich Coffee Drinks
SilmFast's SlimCafe is an On-the-Go Coffee Beverage with No Added Sugar
Hunger-Curbing Prepackaged Snacks
Hunger-Curbing Prepackaged Snacks
The SlimFast Bake Shop Snacks are Flavorful and Protein-Rich
Low-Carb Baking Mixes
Low-Carb Baking Mixes
Trim Healthy Mama is Offering a Nutritious Baking Blend Alternative
Cauliflower-Based Baking Mixes
Cauliflower-Based Baking Mixes
CAULIPOWER's 'CAULI-FLOUR' is a Vegetable-Powered Mix
Natural Appetite-Suppressing Shakes
Natural Appetite-Suppressing Shakes
The 18Shake is Meant to Be Consumed as a Meal Replacement
Hair Health Baking Mixes
Hair Health Baking Mixes
Yo'Nuts and Heal'r Created a Limited-Edition 'Roots & Nuts' Pancake Mix
Dog-Friendly Baking Mixes
Dog-Friendly Baking Mixes
Wagado Offers Dog Treat Mix That Pet Owners Can Bake Into Treats
play_circle_filled Customizable Meal-Replacing Shakes
Customizable Meal-Replacing Shakes
Bear Squeeze is a Record-Breaking Crowdfunded Vegan Meal Shake
Algae Superfood Bowls
Algae Superfood Bowls
Juice It Up! and Vital Proteins Created the Limited 'Blue Vitality' Bowl
Clean-Label Baking Mixes
Clean-Label Baking Mixes
Gold Medal's Newest Products are Free from Artificial Flavors and Colors
All-Natural Baking Mixes
All-Natural Baking Mixes
Superfood Bakery's Superfood Baking Mixes Redefines Healthy Indulgences
Adaptogenic Nighttime Chocolates
Adaptogenic Nighttime Chocolates
Moon Juice's 'Dream Dust' Chocolate Soothes with Superherbs
Complete Protein Packaged Meals
Complete Protein Packaged Meals
The New Reichel Foods PRO2snax Meal Replacements are Flavorful
Beautifying Protein Mixes
Beautifying Protein Mixes
Ketologie's Chocolate Keto Protein Shake is Caffeine and Sugar-Free
Collagen-Boosting Skin Peels
Collagen-Boosting Skin Peels
I'M FABULOUS COSMETICS' 'Bio Gorgeous Peel' Renews Aging Skin
Precision Firming Serums
Precision Firming Serums
Emma Hardie's Midas Touch Face Serum Boasts Collagen-Boosting Ingredients
Spiced Pumpkin Protein Bars
Spiced Pumpkin Protein Bars
Bulletproof's Collagen Protein Bar Now Comes in a Seasonal Flavor
Collagen-Boosting Lip Glosses
Collagen-Boosting Lip Glosses
The Peptides in Fake Bake's 'Lip Inflate' Onset Collagen Production
Plant-Based Collagen Creams
Plant-Based Collagen Creams
Algenist's Ultimate Anti-Aging Cream Boosts Elasticity and Radiance
Revitalizing Collagen Mists
Revitalizing Collagen Mists
G.M. Collin's Anti-Aging Mist Protects and Hydrates
Transformative Collagen Cleansers
Transformative Collagen Cleansers
O.R.G Skincare's Oxygen Cleanser Changes from a Gel to a Mousse
Lemon Beauty Tonics
Lemon Beauty Tonics
Dirty Lemon's Drink Hydrates, Boosts Elasticity and Reduces Wrinkles
Stamp-Integrated Serum Systems
Stamp-Integrated Serum Systems
Nurse Jamie's EGF Age Delay System Includes a 'Beauty Stamp' Tool
Vitamin-Packed Energy Pills
Vitamin-Packed Energy Pills
Abacus Pills is an Expensive, Portable Alternative to Energy Drinks
Frozen Batter Cartons
Frozen Batter Cartons
Revolution Foods' 'Breakfast Hero' Introduces Ready-to-Thaw Batter
Savory Dessert Protein Bars
Savory Dessert Protein Bars
The Protein World Slender Bars are a Tasty Meal Replacement
Adaptogenic Cafe Cookbooks
Adaptogenic Cafe Cookbooks
The Moon Juice Cookbook Features 75 Recipes for Healing Food and Drink
Banana-Based Baking Mixes
Banana-Based Baking Mixes
Zuvii's Organic Mixes for Baking are Formulated with Banana Flour
Luxury Chia Seed Puddings
Luxury Chia Seed Puddings
The Wellness Brand 'Moon Juice' Offers Organic Superfood Puddings
Powdered Herbal Lattes
Powdered Herbal Lattes
Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs
Powdered Stamina Supplements
Powdered Stamina Supplements
The 'Power Dust' Uses Astragalus As a Natural Performance Increase
Superfood Baking Mixes
Superfood Baking Mixes
Creative Nature's Healthy Baking Mix Products Feature Chia and Cacao
Glowing Beauty Powders
Glowing Beauty Powders
The Moon Juice Beauty Dust Aims to Naturally Maintain Hair and Skin
Aiding Aphrodisiac Supplements
Aiding Aphrodisiac Supplements
The 'Sex Dust' By Moon Juice Naturally Boosts Libido
Boosting Cognitive Powders
Boosting Cognitive Powders
The 'Brain Dust' Edible Talc is a Natural Brain Stimulator
Clean Beauty Boxes
Clean Beauty Boxes
CAP Beauty's HBFit Health CAPsule Promotes an Inner and Outer Glow