Category
Tech
Delegated Interfaces
Trend cluster
Category
Crowdsourcing
Health
Health and accessibility-prioritizing products are increasingly crowdsourced.
3.0
Trend score
Trend
What is the Crowdsourcing Health trend?
Crowdsourcing Health: Relying on more than just in-house expertise, the worlds of health, medical care and accessibility are increasingly being crowdsourced in order to deliver the best product experience, or enhance consumers' quality of life.
Insight
The consumer insight behind the Crowdsourcing Health trend
Open-source platforms that empower individuals to contribute to important causes, or learn about them, are important to consumers because of the growing focus on accessibility. This is especially important in the medical space--particularly for those in countries and regions where access to adequate medical care is limited due to location or financial barriers.
Trend themes
Themes within the Crowdsourcing Health trend
Three behaviours holding the trend together01
Crowdsourcing for health
Open-source platforms that empower individuals to contribute to important causes, or learn about them, are important to consumers because of the growing focus on accessibility.
02
DIY healthcare technology
Projects like the prosthetics in a box, facilitate collaboration between creatives, hackers, and makers as they collectively crowdsource solutions to pressing societal problems.
03
Crowdsourced innovation challenges
Johnson & Johnson's QuickFire Challenge functions as a unique campaign that leverages the power of crowdsourcing with the diverse set of experiences, goals, and technical abilities that consumers have.
Industry implications
What the Crowdsourcing Health trend means for industry
Where the trend changes the playbookFor
Healthcare
Open-source platforms for collaborative research and development of medical innovations.
For
Consumer Packaged Goods
Crowdsourcing ideas for new, healthier snacks through contests like 'Raise the Bar'.
For
Technology
Apps like NoiseCapture offer useful features that can be leveraged by other industries, such as measuring sound levels for construction projects.
Workshop question
How could your brand incorporate crowdsourcing in the development of its new product/services?
Trend signals
Trend signals for Crowdsourcing Health
Trend score 3.0 out of 10, from popularity 49%, activity 34%, freshness 8%.
Popularity49%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Crowdsourcing Health trend
4 featured examples from May 12, 2017 to Mar 2, 2018CategoryFashion
Crowdsourced Skincare Solutions
Johnson & Johnson's QuickFire Challenge Addresses Skin Health
Disruptive innovation opportunity: Integrate advanced technologies and data-driven approaches to enhance beauty and personal care products and services.
CategoryLifestyle
Crowdsourced Snack Bar Flavors
KIND is Inviting Fans to Vote for a New Flavor with 'Raise the Bar'
Opportunity for companies in the food and beverage industry to leverage crowdsourcing for flavor innovation.
CategoryLifestyle
Prosthetic-Building Kits
These Prosthetics in a Box Make Replacement Limbs More Accessible
The prosthetics industry can benefit from this disruptive innovation opportunity by adopting modular design concepts that can make prosthetic limbs more affordable and accessible.
CategoryTech
Location Noise-Measuring Apps
NoiseCapture Helps Users Record Noise Levels Wherever They Are
Urban planning can utilize noise mapping to develop more effective strategies for noise pollution reduction and create more livable cities.
