Liquor brands offer paleo-inspired spirits
Trend - For those following a Paleo diet, drinking in a social setting can be a challenging and limiting occasion. But today, more brands are diverting from the norm and are offering low-carb and dairy-free alternatives that are paleo-friendly.
Insight - Dieting culture has shifted in recent years. It has become more commonplace due to socialized information around benefits online, but as well, is now seen as a lifestyle choice extending beyond the consumers' relationship with food. As a result, consumers who follow them expect offerings that fit their needs across categories.
Insight - Dieting culture has shifted in recent years. It has become more commonplace due to socialized information around benefits online, but as well, is now seen as a lifestyle choice extending beyond the consumers' relationship with food. As a result, consumers who follow them expect offerings that fit their needs across categories.
Workshop Question - What consumer need does your product/service satisfy? How might you narrow this down further to differentiate your offering?
Trend Themes
-
Paleo-inspired Spirits — With the popularity of the paleo diet and lifestyle, brands are offering low-carb and dairy-free alternatives in the liquor industry, opening up opportunities for other food-based niche lifestyles.
-
Vegan and Dairy-free Alcohol — The increase in demand for plant-based milk and ice cream products has expanded into the liquor industry, creating a demand for cream liqueurs that are free from dairy, gluten, and other additives.
-
Distilled Zero-proof Spirits — With the popularity of low-alcohol and alcohol-free lifestyles, brands are creating distilled zero-proof spirits that emulate the flavors of popular spirits, presenting an opportunity in the beverage industry for those who prefer a free-from drinking experience.
Industry Implications
-
Liquor Industry — The liquor industry can cater to the niches of paleo, vegan, and dairy-free diets by offering low-carb and dairy-free alternatives, creating brand loyalty among consumers with specific lifestyles.
-
Food Industry — As lifestyle diets such as paleo and veganism become more popular, snack foods and beverages such as protein bars and spirits can capitalize on consumer's specific dietary needs, creating new and innovative products.
-
Wellness Industry — As the wellness industry becomes more popular, there is an opportunity to create products that cater to those seeking a healthier lifestyle, including low-carb, dairy-free, and zero-proof alternatives to traditional products in the market.
