Liquor brands offer paleo-inspired spirits
Implications - For those following a Paleo diet, drinking in a social setting can be a challenging and limiting occasion. But today, more brands are diverting from the norm and are offering low-carb and dairy-free alternatives that are paleo-friendly. This is significant as it serves as a reflection of the investment opportunity that specific diets hold today over general free-from claims.
Workshop Question — What consumer need does your product/service satisfy? How might you narrow this down further to differentiate your offering?