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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Sleepy Confection

Desserts that contain sleep-inducing ingredients are on the rise

Implications - Food brands are catering to the consumer habit of snacking at night by adding sleep-enhancing ingredients to desserts that are typically considered to be unhealthy. These items serve as an excellent example of how brands can cater to existing consumer habits and try to market to those, rather than trying to shape their habits or enforce new ones.
Workshop Question — How could your brand better cater to consumers' existing habits rather than trying to enforce new ones?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 34 Examples:
46,006 Total Clicks
Date Range:
Nov 17 — Mar 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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