Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 289,098 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 391,415 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,604 more

Sleepy Confection

Desserts that contain sleep-inducing ingredients are on the rise

Implications - Food brands are catering to the consumer habit of snacking at night by adding sleep-enhancing ingredients to desserts that are typically considered to be unhealthy. These items serve as an excellent example of how brands can cater to existing consumer habits and try to market to those, rather than trying to shape their habits or enforce new ones.

Insight - Understanding the lack in the market for multifunctional products that allow for late night snacking, brands are looking to further ritualize this behavior in consumers. The inclusion of sleep-inducing ingredients into snacks associated with late-night consumption showcases how there is a hybrid desire to view an existing category with a fresh perspective both by consumers and brands alike.
Workshop Question - How could your brand better cater to consumers' existing habits rather than trying to enforce new ones?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
50,185 Total Clicks
Date Range:
Dec 18 — Mar 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Male-Centric Biotin Supplements
Male-Centric Biotin Supplements
The hims Biotin Gummy Vitamin Boosts Hair and Skin Health
Natural Hair-Boosting Supplements
Natural Hair-Boosting Supplements
The Country Life Maxi Hair for Men Supplements Boost Hair Health
Male-Targeted Collagen Supplements
Male-Targeted Collagen Supplements
Youtheory's Collagen for Men Arrives in a Pill Format
Immune-Targeting Skin Supplements
Immune-Targeting Skin Supplements
Goa's Skin Booster Supplements Help from the Inside Out
Male-Targeted Hair Supplements
Male-Targeted Hair Supplements
Nutrafol Men Offers Capsules to Help Stimulate Hair Growth
Prostate Health Supplements
Prostate Health Supplements
Prostastream is Formulated to Help Support a Prostate Health
Full-Range Mineral Supplements
Full-Range Mineral Supplements
Theralogix's Solo Supplements are for Men and Postmenopausal Women
Gender-Specific Health Multivitamins
Gender-Specific Health Multivitamins
MegaFood Caters to the Unique Nutritional Needs of Consumers
Supportive Cognitive Health Capsules
Supportive Cognitive Health Capsules
Klean Athlete's Klean Focus Capsules Help Cellular Function
Beachy Gelatin Dessert Kits
Beachy Gelatin Dessert Kits
The New JELL-O Play Beach Dessert Kit is a Fun Activity for Kids
Nutritional Functional Gummy Releases
Nutritional Functional Gummy Releases
T-RQ Hair, Skin & Nails Contains Vitamins and Biotin
Functional Gummy Technologies
Functional Gummy Technologies
Rousselot Created a New Gelatin Technology for Functional Gummies
Functional Caffeinated Gummies
Functional Caffeinated Gummies
Products from the Seattle Gummy Company are Now Available on Amazon
Fruity CBD Gummies
Fruity CBD Gummies
Wellbeing Labs' CBD Gummies are an Alternative to Oils or Sprays
Prenatal Multivitamin Gummies
Prenatal Multivitamin Gummies
OLLY's The Essential Prenatal Multi Boasts Folic Acid and DHA
Antioxidant Prenatal Supplements
Antioxidant Prenatal Supplements
USANA's Prenatal CellSentials Mix Supports a Healthy Pregnancy
Digital Eye Supplements
Digital Eye Supplements
Viteyes' Eye Health Supplements Offers Blue Light Protection
Modern Lifestyle Gummy Supplements
Modern Lifestyle Gummy Supplements
The New Zhou Nutrition Gummy Supplements are High-Quality
Sleep-Supporting Snacks
Sleep-Supporting Snacks
Goodnight's Bedtime Snack Contains Magnesium and L-Theanine
Chocolatey Sleep Aid Drinks
Chocolatey Sleep Aid Drinks
The Sleep Well Chocolate Milk Drink Ensures a Good Night's Sleep
Nighttime CBD Supplements
Nighttime CBD Supplements
'UNWIND' Supports Relaxation, Muscle Recovery & Reduced Inflammation
Injustice-Fighting CBD Gummies
Injustice-Fighting CBD Gummies
Not Pot's Vegan CBD Gummies Combat Wrongful Criminal Convictions
Actress-Approved Herbal Supplements
Actress-Approved Herbal Supplements
The Garden of Life mykind Organics are Beneficial
CBD Sports Nutrition Bars
CBD Sports Nutrition Bars
SNAAC CBD is a First-of-Its-Kind Bar Formulated with Hemp Cannabidiol
Functional CBD Cookies
Functional CBD Cookies
Courtney’s Cookies Makes Vegan Cookies to Promote Relaxation and Sleep
Adaptogenic Wellness Chews
Adaptogenic Wellness Chews
Nerium's Functional Chews Help to Promote Energy or Sleep
play_circle_filled Lavender Chamomile Sleepy Lattes
Lavender Chamomile Sleepy Lattes
This Lavender Chamomile Latte Recipe Has Sleep Inducing Benefits
Sleep Supplement Beverages
Sleep Supplement Beverages
'Som' is a Drink for Sleep That's Like an Anti-Energy Drink
Relaxing Oat Biscuits
Relaxing Oat Biscuits
Moon Dipz' Luxury Biscuits Help to Promote a Restful Sleep
Restful Beauty Chocolates
Restful Beauty Chocolates
Supermood's 'Beauty Sleep' Bar is Branded as a "Bedside Chocolate"
Adaptogenic Nighttime Chocolates
Adaptogenic Nighttime Chocolates
Moon Juice's 'Dream Dust' Chocolate Soothes with Superherbs
Relaxing Snack Bars
Relaxing Snack Bars
'Dream Bars' Promote Calm, Focus, Sleep and Lucid Dreaming
play_circle_filled Sleep Aid Granola Bars
Sleep Aid Granola Bars
The 'Snooze Snack' is a Snack for Sleep with Rest-Inducing Ingredients
Phytonutrient Fruit Snacks
Phytonutrient Fruit Snacks
The Abakus Foods Jujube Fruit Snacks are a Source of Antioxidants
Late-Night Snack Bars
Late-Night Snack Bars
'NightFood' Snack Bars are Formulated to Curb Evening Cravings