Sleepy Confection

Desserts that contain sleep-inducing ingredients are on the rise

Implications - Food brands are catering to the consumer habit of snacking at night by adding sleep-enhancing ingredients to desserts that are typically considered to be unhealthy. These items serve as an excellent example of how brands can cater to existing consumer habits and try to market to those, rather than trying to shape their habits or enforce new ones.

Workshop Question - How could your brand better cater to consumers' existing habits rather than trying to enforce new ones?
SCORE 7.6
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26,850 Total Clicks
Nov 17 - Jan 19
This Month and Warm
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Featured Examples
Adaptogenic Nighttime Chocolates - Moon Juice's 'Dream Dust' Chocolate Soothes with Superherbs
SCORE 7.5
Warm 1,460 Clicks Pub: Nov 9, 17
Adaptogenic Nighttime Chocolates
Moon Juice's 'Dream Dust' Chocolate Soothes with Superherbs
Moon Juice is known for its functional powdered supplements—such as Brain Dust, Beauty Dust or Moon Juice’s Dream Dust for sleep—which are fuelled by superherbs and packaged by the pot,... [More]
Sleep-Friendly Ice Creams - Nightfood is Using the Popularity of Ice Cream to Promote Better Sleep
SCORE 8.7
This Month and V. Hot 632 Clicks Pub: Dec 20, 18
Sleep-Friendly Ice Creams
Nightfood is Using the Popularity of Ice Cream to Promote Better Sleep
Ice cream is often considered to be a late-night indulgence and Nightfood is playing off this idea in its new sleep-friendly ice creams. Launching in February 2019, this new line of ice cream will... [More]
Probiotic Functional Chocolates - Good Day Chocolate's Chocolate Doubles as a Probiotic Supplement
SCORE 5.8
Warm 1,513 Clicks Pub: Dec 27, 17
Probiotic Functional Chocolates
Good Day Chocolate's Chocolate Doubles as a Probiotic Supplement
Over the past few years, consumers have come to know chocolate as not just a tasty treat, but a functional food that can deliver different benefits depending on the ingredients added to it. Some of... [More]
Relaxing Oat Biscuits - Moon Dipz' Luxury Biscuits Help to Promote a Restful Sleep
SCORE 3.6
Mild 777 Clicks Pub: Jan 12, 18
Relaxing Oat Biscuits
Moon Dipz' Luxury Biscuits Help to Promote a Restful Sleep
Moon Dipz are luxury biscuits that set themselves apart from other cookies for numerous reasons. As well as being dipped with high-quality cocoa, the oat-based biscuits are meant to be eaten as... [More]
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