Nightfood is Using the Popularity of Ice Cream to Promote Better Sleep
Justin Lam — December 20, 2018 — Lifestyle
References: nightfood & fastcompany
Ice cream is often considered to be a late-night indulgence and Nightfood is playing off this idea in its new sleep-friendly ice creams. Launching in February 2019, this new line of ice cream will feature eight tried-and-true flavors like chocolate, vanilla, chocolate chip cookie dough, and decaf coffee, all of which are tailored to promote better rest. While sleep-friendly ice creams will not have the same effect as an Ambien or sleep aid, it will help induce restful sleep in a less disruptive way.
The sleep-friendly ice creams all feature a balance of fiber, protein, and less sugar. The flavors were all crafted alongside scientific advisors, along with nutritionists, and sleep therapists. The sleep-inducing ingredients are also all natural and include cherries with high levels of melatonin and chocolate chunks made of Chocomine.
The sleep-friendly ice creams all feature a balance of fiber, protein, and less sugar. The flavors were all crafted alongside scientific advisors, along with nutritionists, and sleep therapists. The sleep-inducing ingredients are also all natural and include cherries with high levels of melatonin and chocolate chunks made of Chocomine.
Trend Themes
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Sleep-friendly Ice Creams — Ice cream designed specifically to promote better sleep presents an opportunity for food and beverage companies to tap into the sleep technology market.
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Natural Sleep Aids — The use of natural sleep-inducing ingredients presents an opportunity for the supplement industry to create new natural sleep aid products.
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Scientifically Crafted Foods — Collaborating with advisors and nutritionists to create nutritionally balanced foods presents an opportunity for food and beverage companies to market their products as scientifically proven to support health.
Industry Implications
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Food and Beverage — The food and beverage industry can benefit from developing sleep-friendly products that promote health and wellness.
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Supplements — The supplement industry can benefit from incorporating natural sleep-inducing ingredients in their products.
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Sleep Technology — The emergence of sleep-friendly ice creams highlights the growing possibility for innovation within the sleep technology industry.
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