Nightfood is Using the Popularity of Ice Cream to Promote Better Sleep
Justin Lam — December 20, 2018 — Lifestyle
References: nightfood & fastcompany
Ice cream is often considered to be a late-night indulgence and Nightfood is playing off this idea in its new sleep-friendly ice creams. Launching in February 2019, this new line of ice cream will feature eight tried-and-true flavors like chocolate, vanilla, chocolate chip cookie dough, and decaf coffee, all of which are tailored to promote better rest. While sleep-friendly ice creams will not have the same effect as an Ambien or sleep aid, it will help induce restful sleep in a less disruptive way.
The sleep-friendly ice creams all feature a balance of fiber, protein, and less sugar. The flavors were all crafted alongside scientific advisors, along with nutritionists, and sleep therapists. The sleep-inducing ingredients are also all natural and include cherries with high levels of melatonin and chocolate chunks made of Chocomine.
The sleep-friendly ice creams all feature a balance of fiber, protein, and less sugar. The flavors were all crafted alongside scientific advisors, along with nutritionists, and sleep therapists. The sleep-inducing ingredients are also all natural and include cherries with high levels of melatonin and chocolate chunks made of Chocomine.
Trend Themes
1. Sleep-friendly Ice Creams - Ice cream designed specifically to promote better sleep presents an opportunity for food and beverage companies to tap into the sleep technology market.
2. Natural Sleep Aids - The use of natural sleep-inducing ingredients presents an opportunity for the supplement industry to create new natural sleep aid products.
3. Scientifically Crafted Foods - Collaborating with advisors and nutritionists to create nutritionally balanced foods presents an opportunity for food and beverage companies to market their products as scientifically proven to support health.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from developing sleep-friendly products that promote health and wellness.
2. Supplements - The supplement industry can benefit from incorporating natural sleep-inducing ingredients in their products.
3. Sleep Technology - The emergence of sleep-friendly ice creams highlights the growing possibility for innovation within the sleep technology industry.
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