Content and document summarization platforms are on the rise
Trend - The use of automated content or document summarization platforms is on the rise, and allowing consumers to review only important information that is pertinent to their personal or professional lives.
Insight - Now that consumers have increased access to information because of the expansion of the Internet, they have available to them expertise and education on a range of subjects. Popular platforms like Twitter have made it so that consumers are now accustomed to receiving information in short soundbites so they can avoid being overwhelmed and maintain their attention. Thus, people are increasingly drawn to platforms that mimic this format.
Insight - Now that consumers have increased access to information because of the expansion of the Internet, they have available to them expertise and education on a range of subjects. Popular platforms like Twitter have made it so that consumers are now accustomed to receiving information in short soundbites so they can avoid being overwhelmed and maintain their attention. Thus, people are increasingly drawn to platforms that mimic this format.
Workshop Question - How could your brand simplify its branding/content?
5 Featured, 43 Examples:
25,136 Total Clicks
Date Range:
Feb 18 — Jan 19
Trending:
Mild
Consumer Insight Topics:
