Mood33 is being introduced as a next-generation cannabis-infused tonic line from Eric Schnell, the co-founder of ready-to-drink tea brand Steaz.
In each 12-ounce bottle of the sparkling cannabis beverage, there's 10 milligrams of THC to provide a "high" that lasts one or two hours. Even so, the product is said to have a mild enough formula that allows for an individual to consume two to three in a night. Mood33 is offered in flavors like Joy, Passion and Calm, which feature a variety of citrus, tea, berry and floral ingredients to fit each theme.
While there are many CBD-infused beverages that are emerging, changes in regulation are allowing innovators to proceed with the development of THC-infused drinks.
Key Themes Behind This Trend
- Cannabis-infused Beverages
- There is a growing demand for cannabis-infused beverages as regulations change, providing opportunities for new product development.
- Sparkling Beverage Market
- The emerging market of sparkling cannabis beverages offers a disruptive innovation opportunity for beverage companies to create unique and enticing products.
- Targeted Cannabis Flavors
- Developing cannabis beverages with flavors tailored to specific moods or experiences presents an innovative approach to attracting consumers.
Where This Applies
- Beverage Manufacturing
- The beverage manufacturing industry can explore the production of cannabis-infused beverages to tap into the growing market and diversify their product lineup.
- CBD and THC Products
- Companies in the CBD and THC product industry can expand their offerings to include cannabis-infused beverages, providing new options for consumers seeking alternative consumption methods.
- Legal Cannabis Market
- The legal cannabis market can embrace cannabis-infused beverages as a disruptive innovation to attract new demographics and cater to evolving consumer preferences.
