The Funko Colonel Sanders Pop! figurine has been revealed as a collaboration product with KFC that will offer consumers with a certain fascination for the founder of the brand to pay homage to him in a cute, collectible way.
The figurine will come in two variations including one of the Colonel with a cane and the other with a bucket of his iconic fried chicken, which are both sure to satisfy savvy collectors. The limited-edition toys are set to be available to consumers online through amazon, via the Funko website or in-store at retailers nationwide.
The Funko Colonel Sanders Pop! figurine comes as part of the growing KFC fandom product market that is expanding in unexpected ways to let consumers proudly display their love for the QSR brand.
Image Credit: KFC
What Makes This Trend Stand Out
- Pop Culture Fast Food Toys
- Combining popular characters and fast food brands in collectible toys offers a disruptive opportunity for marketing and sales.
- Branded Collectibles
- Expanding a brand's fan market with unique and limited-edition collectibles is a strategy to foster brand loyalty and advocacy among consumers.
- Nostalgic Marketing
- Tapping into consumers' nostalgia for iconic brand figures from the past provides retailers with an opportunity to increase sales and customer engagement.
Sectors Adopting This
- Fast Food
- The fast food industry can create promotional campaigns with themed toys and figurines that leverage pop culture appeal to attract customers.
- Collectibles & Memorabilia
- The collectibles industry can partner with franchises to create exclusive and rare items for fans that expand their collections and increase the value of the brand.
- Marketing & Advertising
- Companies in marketing and advertising can develop campaigns that use branded collectibles and merchandise as a tool to create a deeper connection between consumers and brands.
