Category
Lifestyle
Assisted Choices
Trend cluster
Category
Adolescent
Awareness
Mindfulness is imparted onto children through new programs and products.
2.4
Trend score
Trend
What is the Adolescent Awareness trend?
Adolescent Awareness: As more adults seek out tools to support their mindfulness and meditation practices, the development of child-targeted versions of these offerings are gaining popularity. Everything from meditation to youth anxiety are now being addressed by various platforms and services.
Insight
The consumer insight behind the Adolescent Awareness trend
As Millennials become parents or raise young children, many of the personal health practices that they enjoy and see benefits from are passed on to the next generation. Things like emotional and mental health are increasingly important to this generation, and teaching their children those same skills help foster a healthier approach to parenting.
Trend themes
Themes within the Adolescent Awareness trend
Three behaviours holding the trend together01
Child-Targeted Meditation
There is increasing demand for meditation and mindfulness apps tailored to children as parents seek to promote positive and healthier mindsets at an early age.
02
Entrepreneurial Elementary Education
New startups have been created offering alternative curriculums for elementary education aimed at fostering kindness, conscious leadership and entrepreneurship, creating new opportunities to rethink education strategies.
03
Virtual Reality for Medical Procedures
The use of virtual reality to reduce anxiety in children having surgery or medical procedures has become more popular, opening up possibilities for medical centers to introduce digital elements to traditional treatments.
Industry implications
What the Adolescent Awareness trend means for industry
Where the trend changes the playbookFor
Meditation and Mindfulness
Child-targeted meditation platforms and mindfulness apps, with a focus on fun and engagement, are growing in popularity among parents and educators, opening up new markets for developers in this niche.
For
Education
Entrepreneurial and non-traditional education programs, which emphasize new ways of learning and promote values like kindness and leadership, are offering alternatives to a staid education system that may not be meeting diverse student needs.
For
Virtual Reality Healthcare
Innovative startups and tech companies are currently building new VR applications for medical procedures, signaling a shift in the way the medical community is approaching child anxiety around medical procedures.
Workshop question
Think of your target consumer and consider their biggest, most fundamental goals. How could you play a bigger role in making those goals a reality?
Trend signals
Trend signals for Adolescent Awareness
Trend score 2.4 out of 10, from popularity 41%, activity 24%, freshness 8%.
Popularity41%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Adolescent Awareness trend
6 featured examples from Feb 6, 2017 to Mar 12, 2019CategoryLife-Stages
Gen Z Meditation Programs
Lori Digou-Westbury Offers Meditation Classes for Younger Participants
Introducing meditation programs in schools to provide students with tools to manage stress and improve mental health.
CategoryTech
Youth Anxiety-Addressing Apps
The Mindful Powers App Teaches Kids to Cope With Anxiety and Stress
The growing demand for educational apps like Mindful Powers presents opportunities for mobile app developers to create innovative solutions for addressing youth anxiety.
CategoryTech
Restful Child Meditations
Meditation Studio's 'Goodnight Kiddo' Collection Helps Kids Fall Asleep
Opportunity for health and wellness businesses to integrate child meditation practices into their services, helping kids improve their mental well-being.
CategoryArt & Design
Kindness-Focused Elementary Schools
WeWork Developed an Elementary School Program Called WeGrow
Companies in the education industry, such as educational resource providers, curriculum developers, and teacher training organizations, can explore new opportunities for product a…
CategoryLife-Stages
School-Friendly Yoga Classes
'Alo Gives' Brings Yoga and Meditation for Kids in School
Apparel companies can explore collaborations with Alo Gives to create specialized yoga wear for kids to enhance their comfort and flexibility during yoga classes.
CategoryLife-Stages
Anxiety-Reducing Virtual Reality Games
Medical VR Solution is a VR Game for Kids, Facing Surgery
The healthcare industry can leverage virtual reality technology to improve patient experiences, reduce anxiety, and enhance medical procedures.
