Mindfulness is imparted onto children through new programs and products
Implications - As more adults seek out tools to support their mindfulness and meditation practices, the development of child-targeted versions of these offerings are gaining popularity. The way in which mindfulness is positioned as a way for consumers to improve their sense of wellness and cope with a hectic world makes it an appealing skill for parents to pass onto their children.
Workshop Question — Think of your target consumer and consider their biggest, most fundamental goals. How could you play a bigger role in making those goals a reality?