Alternative Removal

Makeup removal products are enhanced for customization and ease of use

Implications - Brands in the skincare industry are now prioritizing the makeup removal products they offer, shifting their focus from enhanced formulations to varying and customized formats. These products offer more convenient forms of makeup removal, with some even allowing for better makeup application, all while bettering the product experience of those who partake in this ritual.

Workshop Question - How could your brand revamp an existing product or service to enhance convenience and/or product experience?
SCORE 7.8
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18,966 Total Clicks
Oct 17 - Jan 19
This Month and Warm
FashionCosmetics
Featured Examples
Makeup Remover Pens - LashFood's Chamomile Makeup Eraser Perfects Brows with Precision
SCORE 6.9
Warm 2,059 Clicks Pub: Oct 7, 17
Makeup Remover Pens
LashFood's Chamomile Makeup Eraser Perfects Brows with Precision
There are numerous makeup-removing products on the market that take the form of liquids and wipes, but LashFood recently released one specifically for the eye area that takes the form of a pen.... [More]
Makeup Remover Markers - TPSY's 'Be Gone' Makeup Remover Pen Removes Cosmetics with Argan Oil
SCORE 7.3
Warm 826 Clicks Pub: Dec 9, 17
Makeup Remover Markers
TPSY's 'Be Gone' Makeup Remover Pen Removes Cosmetics with Argan Oil
As an alternative to using liquid makeup removers or wipes, which can be harsh and drying to the skin, consumers are exploring other formats like balms, mists, solid sticks and even makeup remover... [More]
Makeup Remover Sticks - Wet n Wild's Photo Focus Makeup Remover Stick is a Balm-to-Oil-to-Cream
SCORE 7.3
This Month and Warm 523 Clicks Pub: Jan 4, 19
Makeup Remover Sticks
Wet n Wild's Photo Focus Makeup Remover Stick is a Balm-to-Oil-to-Cream
To minimize messes and maximize portability, many consumers are making the switch to beauty products in solid stick formats—including everything from face masks and serums to makeup remover sticks.... [More]
Infused Cotton Makeup Removers - Dromen & Co's Oil-Infused Magic Cotton Pads are Activated By Water
SCORE 5.9
This Quarter and Warm 82 Clicks Pub: Dec 22, 18
Infused Cotton Makeup Removers
Dromen & Co's Oil-Infused Magic Cotton Pads are Activated By Water
Dromen & Co Apothecary is a new Indian beauty brand that shares pure skincare solutions specifically for “today’s fast-moving individuals” that require minimal effort—and this... [More]
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