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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Powdered Hydration

Setting powders are incorporating the unlikely function of hydration

Implications - Makeup setting powders, once used primarily to combat oiliness skin and keep makeup in place, are now being adapted with hydrating ingredients that provide a skin-enhancing benefit, rather than simply covering up perceived flaws. The incorporation of moisturizing elements to a fundamentally non-hydrating product allows for brands to cater to a wider range of consumers with specific skincare needs, all within the same product.
Workshop Question — How could your brand enhance an element of its product/service so it doesn't limit the number of consumers who can use it?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
26,051 Total Clicks
Date Range:
Feb 18 — Jan 19
Trending:
This Year and Untested
Consumer Insight Topics:

Featured Examples

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