Powdered Hydration

Setting powders are incorporating the unlikely function of hydration

Implications - Makeup setting powders, once used primarily to combat oiliness skin and keep makeup in place, are now being adapted with hydrating ingredients that provide a skin-enhancing benefit, rather than simply covering up perceived flaws. The incorporation of moisturizing elements to a fundamentally non-hydrating product allows for brands to cater to a wider range of consumers with specific skincare needs, all within the same product.

Workshop Question - How could your brand enhance an element of its product/service so it doesn't limit the number of consumers who can use it?
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22,029 Total Clicks
Feb 18 - Jan 19
This Quarter and Untested
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Featured Examples
Transformative Cosmetic Enhancers - PÜR Cosmetics' Turns Makeup and Skincare Into Beauty Boosters
SCORE 3.8
Mild 969 Clicks Pub: Feb 12, 18
Transformative Cosmetic Enhancers
PÜR Cosmetics' Turns Makeup and Skincare Into Beauty Boosters
To help consumers make the most of their existing skincare routines, a number of liquid “enhancers” or beauty boosters have been launched over the past few years in dropper bottles—products... [More]
Cooling Facial Powders - Becca Cosmetics' Hydra-Mist Set & Refresh Powder Hydrates Skin Like a Mist
SCORE 4.9
This Quarter and Average 254 Clicks Pub: Nov 23, 18
Cooling Facial Powders
Becca Cosmetics' Hydra-Mist Set & Refresh Powder Hydrates Skin Like a Mist
Becca Cosmetics’ Hydra-Mist Set & Refresh Powder sets itself apart as a facial powder that acts like a mist by cooling and moisturizing the skin. The ultra-translucent powder boasts the... [More]
Hydrating Setting Powders - Gosh's Prime’N Set Primer & Mattifying Setting Powder is Moisturizing
SCORE 5.1
This Quarter and Warm 150 Clicks Pub: Jan 7, 19
Hydrating Setting Powders
Gosh's Prime’N Set Primer & Mattifying Setting Powder is Moisturizing
The Prime’N Set Primer Mattifying Setting Powder from Gosh Copenhagen is a multitasking product that helps to prep the skin for the application of makeup, set makeup and moisturize the skin for... [More]
Soft Matte Finishing Powders - Marc Jacobs' Coconut Setting Powder Avoids Dry Makeup Looks
SCORE 2.8
This Year and Mild 134 Clicks Pub: Apr 27, 18
Soft Matte Finishing Powders
Marc Jacobs' Coconut Setting Powder Avoids Dry Makeup Looks
Marc Jacobs Beauty is now offering a product called the Finish Line Perfecting Coconut Setting Powder – a powder to be placed on top of the skin to keep foundation in place and add a healthy glow.... [More]
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