Hydrating Setting Powders

Gosh's Prime’N Set Primer & Mattifying Setting Powder is Moisturizing

The Prime’N Set Primer Mattifying Setting Powder from Gosh Copenhagen is a multitasking product that helps to prep the skin for the application of makeup, set makeup and moisturize the skin for even more benefits.

Hyaluronic acid is known to be able to attract up to 1,000 times its weight in water and is widely regarded as a beneficial skincare ingredient, although it is most commonly found in serums, moisturizers and other liquid products. This is one of the ingredients that can be found in this setting powder, which is formulated to diminish pores, fine lines, wrinkles and thanks to the addition of hyaluronic acid, moisturize skin.

The standout setting powder boasts a vegan formula that's free from fragrances and parabens.

Hydrating Setting Powders
Hydrating setting powders with additional skincare benefits are on the rise, offering a multitasking solution for makeup application.

Industries Being Reshaped

Beauty and Skincare
The beauty and skincare industry can capitalize on the trend of hydrating setting powders by developing innovative products that combine makeup and skincare benefits.
Cosmetics
Cosmetic companies can take advantage of the trend by creating hydrating setting powders that offer long-lasting makeup and hydration in one product.
Wellness and Personal Care
The wellness and personal care industry can benefit from the trend by introducing hydrating setting powders as part of a comprehensive skincare routine that nourishes and hydrates the skin.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 62%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X