Keto-friendly bars appeal to consumers seeking satisfying and convenient options
Trend - Coming with the rise in popularity of the ketogenic diet, that features high fat and low carbohydrates, brands in this space are offering grab-and-go snack items that align with the needs of those on keto diets.
Insight - Though alternatives for certain foods are increasingly available, people who follow restricted diets are still at a disadvantage when it comes to options when eating out. Individuals with strict dietary regimes are often required to do food prep before they leave the home, so they seek out brands that offer them portable options that remove this step from their routines.
Insight - Though alternatives for certain foods are increasingly available, people who follow restricted diets are still at a disadvantage when it comes to options when eating out. Individuals with strict dietary regimes are often required to do food prep before they leave the home, so they seek out brands that offer them portable options that remove this step from their routines.
Workshop Question - How could your brand support your customer’s shifting preferences while still providing options that suit their lifestyle?
Trend Themes
1. Keto-friendly Grab-and-go Snack Items - Brands are offering on-the-go snack options that cater to those following a ketogenic diet.
2. Plant-based Keto Snack Bars - Brands are releasing grab-and-go snack options that cater to those following a plant-based ketogenic diet.
3. Vegan-friendly Keto Snacks - Brands are creating keto snacks that cater to the needs of vegetarian and vegan consumers.
Industry Implications
1. Food and Beverage Industry - Companies in the food and beverage industry can explore creating new products that cater to the growing popularity of ketogenic diets.
2. Health and Wellness Industry - Brands in the health and wellness industry can focus on creating products that cater to the niche needs of consumers following a ketogenic diet.
3. Snack Food Industry - Companies in the snack food industry can explore opportunities in creating grab-and-go snack products that cater to the needs of those following a ketogenic diet.
