To minimize messes and maximize portability, many consumers are making the switch to beauty products in solid stick formats—including everything from face masks and serums to makeup remover sticks.
Wet n Wild recently launched its Photo Focus Makeup Remover Stick, which boasts convenient packaging and a transformative formula that goes from a balm to an oil to a cream. The makeup remover is capable of gently tackling a range of cosmetics like foundation, lipstick and eyeshadow with a swipe. With sunflower seed oil and Vitamin E, the makeup remover stick is beneficial for clearing away makeup without stripping the skin of its natural, beneficial oils.
These kinds of solid stick beauty products set themselves apart from liquids that are prone to spilling, not always available in travel-friendly sizes and sometimes known to dry and strip the skin's natural barrier.