Category
Lifestyle
Assisted Choices
Trend cluster
Category
Regional
Alcohol-Free
Non-alcoholic beverages incorporate the flavor nuances of local regions.
5.0
Trend score
Trend
What is the Regional Alcohol-Free trend?
Regional Alcohol-Free: In recent years the growth of the non-alcoholic beverage category reflects a shift in drinking habits. To better cater to these preferences, brands are crafting alcohol-free products that take inspiration from the flavors of popular regional cocktails.
Insight
The consumer insight behind the Regional Alcohol-Free trend
Cultural shifts of health-oriented consumers have seen a rise towards non-alcoholic beverage consumption. To allow this demographic of consumers to partake in the experience and rituals associated with alcohol consumption, brands look to tap into local flavor profiles which adds an element of authenticity for users.
Trend themes
Themes within the Regional Alcohol-Free trend
Three behaviours holding the trend together01
Regional Flavor Inspiration
Brands are creating alcohol-free products by taking inspiration from popular regional cocktails.
02
Health-Conscious Trend
Consumers are opting for non-alcoholic and low-ABV beverages to suit low- or no-alcohol lifestyles for health reasons.
03
Alternative Product Development
Consumers are seeking out alternative products that deliver rich flavor experiences but allow them to comfortably partake in social rituals.
Industry implications
What the Regional Alcohol-Free trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Beverage companies can focus on creating innovative non-alcoholic options in response to the health-conscious trend.
For
Hospitality Industry
Bars and restaurants can cater to the growing demand for non-alcoholic options by offering creative, non-alcoholic cocktails inspired by regional flavors.
For
Retail Industry
Retailers can capitalize on the trend by offering consumers a wide range of alcohol-free and low-alcohol beverage options.
Workshop question
Consider how the incorporation of local elements could impact the perception of your brand. What elements could you incorporate?
Trend signals
Trend signals for Regional Alcohol-Free
Trend score 5.0 out of 10, from popularity 78%, activity 64%, freshness 8%.
Popularity78%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Regional Alcohol-Free trend
4 featured examples from Jul 4, 2018 to Jan 3, 2019CategoryLifestyle
German Non-Alcoholic Gins
WonderLeaf Gin is an Alternative for Drivers and Calorie Counters
The non-alcoholic gin trend presents a disruptive innovation opportunity for beverage companies to create and market alcohol-free alternatives that appeal to a wider range of cons…
CategoryLifestyle
Non-Alcoholic Gin Spirits
Ceder's is a Non-Alcoholic Gin Made with South African Botanicals
Opportunities for creating and expanding non-alcoholic beverage options in the market.
CategoryLifestyle
Colombia-Inspired Non-Alcoholic Spirits
'Caleño' is Targeted at Health-Conscious Millennials
The non-alcoholic spirits industry is growing rapidly, creating opportunities for new brands to create flavorful and innovative products for health-conscious consumers.
CategoryLifestyle
Herbaceous Alcohol-Free Cocktail Sodas
The Square Root Soda Non-Alcoholic Gin & Tonic is Crisp
Innovative non-alcoholic cocktail options and low-sugar beverages are shaping the beverage industry landscape.
