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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Regional Alcohol-Free

Non-alcoholic beverages incorporate the flavor nuances of local regions

Implications - In recent years the growth of the non-alcoholic beverage category reflects a shift in drinking habits. To better cater to these preferences, brands are crafting alcohol-free products that take inspiration from the flavors of popular regional cocktails. Such products provide a similar flavor experience for consumers while simultaneously adapting to changing consumer preferences.
Workshop Question — Consider how the incorporation of local elements could impact the perception of your brand. What elements could you incorporate?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
35,106 Total Clicks
Date Range:
Jul 18 — Jan 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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