Non-alcoholic beverages incorporate the flavor nuances of local regions
Implications - In recent years the growth of the non-alcoholic beverage category reflects a shift in drinking habits. To better cater to these preferences, brands are crafting alcohol-free products that take inspiration from the flavors of popular regional cocktails. Such products provide a similar flavor experience for consumers while simultaneously adapting to changing consumer preferences.
Workshop Question — Consider how the incorporation of local elements could impact the perception of your brand. What elements could you incorporate?