Franklin & Sons and Portobello Road Gin collaborated on a RTD G&T that will exclusively be available for purchase at select Tesco stores in London.
The all-new alcoholic beverage combines Franklin & Sons' Natural Indian Tonic Water with Portobello Road Gin for a ready-to-drink canned gin and tonic that comes in at 5.5% ABV. The combination of products is touted as one that's timeless, with "no gimmicks and no added anything." Additionally, the collaborative alcoholic beverage will also be appealing to consumers for its recyclable form.
A growing number of Millennial consumers are turning to ready-to-drink alcoholic beverages in canned formats, particularly ones that favor classic, craft qualities as much as they do convenience, unique flavor experiences and sustainable design.