Category
Tech
Delegated Interfaces
Trend cluster
Category
Hyper-Interactive
Social
Platforms evolve with features that encourage heightened user engagement.
2.1
Trend score
Trend
What is the Hyper-Interactive Social trend?
Hyper-Interactive Social: social media platforms are adapting with features beyond just messaging and facial recognition for more on-going engagement. More than just a platform and community for users to interact, social media giants like Instagram and Snapchat are integrating features like singing challenges, behind-the-senses engagement and voice-integrated adaptations.
Insight
The consumer insight behind the Hyper-Interactive Social trend
Todays consumer, especially the younger demographic, has a short attention span and often are longing for a more engaging interaction when it comes to technology. These consumers are attracted to features that let them create more memorable moments and satisfies the consumer desire to constantly be surprised and delighted.
Trend themes
Themes within the Hyper-Interactive Social trend
Three behaviours holding the trend together01
Hyper-Interactive Social
Social media platforms are adapting with features beyond just messaging and facial recognition for more ongoing engagement.
02
Voice-Activated Social Lenses
Snapchat and other social media platforms are utilizing voice-control technology to enhance user engagement and interaction.
03
Engagement-Boosting Social Lenses
Platforms like Snapchat are incorporating innovative Lens Challenges to create a more interactive social media experience for users.
Industry implications
What the Hyper-Interactive Social trend means for industry
Where the trend changes the playbookFor
Social Media
Social media companies can expand their user base and improve engagement by adapting to user preferences with new and interactive features.
For
Entertainment
Entertainment companies can leverage social media platforms to create new and unique mobile-first experiences for audiences.
For
Technology
Advancements in voice-control technology present opportunities for businesses to incorporate hands-free and interactive features into their products.
Workshop question
Think of your best product feature or service. What elements could you layer onto that to make it even more experiential and engaging?
Trend signals
Trend signals for Hyper-Interactive Social
Trend score 2.1 out of 10, from popularity 36%, activity 20%, freshness 8%.
Popularity36%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Hyper-Interactive Social trend
4 featured examples from Aug 2 to Dec 20, 2018CategoryTech
Interactive Social Media Shows
Snap Originals' 'Show Portals' Let Fans Virtually Explore Scenes
The development of mobile-first content can increase viewership of entertainment content, particularly among younger demographics.
CategoryPop Culture
Engagement-Boosting Social Lenses
Snapchat's 'Lens Challenges' Help to Increase User Participation
Social media platforms can leverage Lens Challenges to enhance user engagement and interaction.
CategoryTech
Voice-Controlled Social Lenses
The Hands-Free Snapchat Lenses Respond to Words Like "Hi" & "Love"
Disruptive innovation opportunity: Implement voice-controlled features for filters and effects to revolutionize the social media experience.
CategorySocial Media
Social Media Voice Notes
Instagram's Walkie-Talkie Direct Lets Users Send Voice Notes
Instagram's Walkie-Talkie Direct is a new feature in the social media space, presenting opportunities for social media companies to innovate and differentiate themselves by adding…
