Platforms evolve with features that encourage heightened user engagement
Trend - social media platforms are adapting with features beyond just messaging and facial recognition for more on-going engagement. More than just a platform and community for users to interact, social media giants like Instagram and Snapchat are integrating features like singing challenges, behind-the-senses engagement and voice-integrated adaptations.
Insight - Todays consumer, especially the younger demographic, has a short attention span and often are longing for a more engaging interaction when it comes to technology. These consumers are attracted to features that let them create more memorable moments and satisfies the consumer desire to constantly be surprised and delighted.
Insight - Todays consumer, especially the younger demographic, has a short attention span and often are longing for a more engaging interaction when it comes to technology. These consumers are attracted to features that let them create more memorable moments and satisfies the consumer desire to constantly be surprised and delighted.
Workshop Question - Think of your best product feature or service. What elements could you layer onto that to make it even more experiential and engaging?
Trend Themes
1. Hyper-interactive Social - Social media platforms are adapting with features beyond just messaging and facial recognition for more ongoing engagement.
2. Voice-activated Social Lenses - Snapchat and other social media platforms are utilizing voice-control technology to enhance user engagement and interaction.
3. Engagement-boosting Social Lenses - Platforms like Snapchat are incorporating innovative Lens Challenges to create a more interactive social media experience for users.
Industry Implications
1. Social Media - Social media companies can expand their user base and improve engagement by adapting to user preferences with new and interactive features.
2. Entertainment - Entertainment companies can leverage social media platforms to create new and unique mobile-first experiences for audiences.
3. Technology - Advancements in voice-control technology present opportunities for businesses to incorporate hands-free and interactive features into their products.
4 Featured, 31 Examples:
83,231 Total Clicks
Date Range:
Aug 18 — Jan 19
Trending:
Untested
Consumer Insight Topics:
