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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Hyper-Interactive Social

Platforms evolve with features that encourage heightened user engagement

Implications - Battling consumers' short attention spans, social media platforms are adapting with features beyond just messaging and facial recognition for more on-going engagement. More than just a platform and community for users to interact, social media giants like Instagram and Snapchat are integrating features like singing challenges, behind-the-senses engagement and voice-integrated adaptations to offer a multitude of multi-sensory elements as a way to create more memorable moments. The addition of such features speaks to the ever-growing consumer desire to constantly be surprised and delighted.
Workshop Question — Think of your best product feature or service. What elements could you layer onto that to make it even more experiential and engaging?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
50,103 Total Clicks
Date Range:
Aug 18 — Jan 19
Trending:
This Year and Untested
Consumer Insight Topics:

Featured Examples

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