Platforms evolve with features that encourage heightened user engagement
Implications - Battling consumers' short attention spans, social media platforms are adapting with features beyond just messaging and facial recognition for more on-going engagement. More than just a platform and community for users to interact, social media giants like Instagram and Snapchat are integrating features like singing challenges, behind-the-senses engagement and voice-integrated adaptations to offer a multitude of multi-sensory elements as a way to create more memorable moments. The addition of such features speaks to the ever-growing consumer desire to constantly be surprised and delighted.
Workshop Question — Think of your best product feature or service. What elements could you layer onto that to make it even more experiential and engaging?