In order to engage its user base in a new way, Snapchat introduced 'Lens Challenges' that let users participate in singing, dancing and other themed activities for special holidays and events. One of the first Snapchat Lens Challenges that is currently available to platform users is a sing-along to Gwen Stefani’s rendition of 'Jingle Bells.' Another Lens Challenge created by Snapchat user Jye Trudinger has been dubbed the 'Disappear' challenge, which has users take two photos that superimpose to make the subject vanish.
These new Lens Challenges can be found within Snapchat's Lens Explorer and after participating, users are able to share their stories privately with friends or submit their story for a chance to be publicly featured on the app.
What's Driving This Trend
- Gamified User Engagement
- Brands can leverage gamified challenges to increase user participation and boost engagement on social media platforms like Snapchat.
- Themed Interactive Activities
- Creating themed activities and challenges can enhance user experience and encourage active involvement within social media communities.
- Publicly Featured User Stories
- Providing users with the opportunity to have their stories publicly showcased can incentivize active participation on social media platforms and foster a sense of community.
Who This Affects Most
- Social Media
- Social media platforms can leverage Lens Challenges to enhance user engagement and interaction.
- Entertainment
- The entertainment industry can explore partnerships with social media platforms to create interactive challenges and activities that promote their content and engage audiences.
- Advertising and Marketing
- Brands can utilize Lens Challenges as a disruptive advertising tool to increase brand visibility and engage consumers in a unique and immersive way.
