A die-hard Reese's fan decked out his car in celebration of the chocolate-peanut butter treat. Spotted on December 3rd in Nashville, Tennessee, the auto boasted themed decor that nodded to Reese's Pieces products. From a 'paint job' that featured peanut butter cups and the iconic orange packaging to wheels that have "chocolate bar wrappers on their rims," the Reese's fan has definitely proven themselves in the most wonderful way. Even the company that has been paid homage to has noticed.
Reese's Pieces erected five billboards in high-traffic areas in search of the superfan. The company is tapping into the power of the Internet and social media to find the mystery vehicle. The billboard reads 'Is this your car?,' with a picture of the vehicle in question.