Snapchat has long resisted conventional social network profiles, but its new Snapchat friendship profiles aim to create its own unique expression of the standard social media profile. Chronicling the shared media users have exchanged with friends and groups, the Snapchat friendship profiles manage to preserve the apps focus on privacy by making the profiles only visible between two users who are friends.
In addition to Snapchat friendship profiles, the social media platform will also be selling personalized Bitmoji merchandise featuring the company's personalized avatars and artwork. All of the artwork used in the merchandise will be drawn from a user's personal Bitmoji and can even feature the avatars of friends. The merchandise is currently limited to shirts, mugs, shower curtains, and phone cases.
Key Themes Behind This Trend
- Personalized Friendship Profiles
- Creating unique expressions of social media profiles through shared media and privacy focus.
- Bitmoji Merchandise
- Selling personalized merchandise featuring personalized avatars and artwork.
- Social Media Privacy
- Preserving privacy in social media profiles through limited visibility between friends.
Where This Applies
- Social Media
- Opportunity for social media platforms to create unique and personalized profiles for users.
- E-commerce
- Opportunity for e-commerce platforms to sell personalized merchandise featuring avatars and artwork.
- Consumer Goods
- Opportunity for consumer goods companies to create and sell products featuring personalized avatars and artwork.
