Snapchat has long resisted conventional social network profiles, but its new Snapchat friendship profiles aim to create its own unique expression of the standard social media profile. Chronicling the shared media users have exchanged with friends and groups, the Snapchat friendship profiles manage to preserve the apps focus on privacy by making the profiles only visible between two users who are friends.
In addition to Snapchat friendship profiles, the social media platform will also be selling personalized Bitmoji merchandise featuring the company's personalized avatars and artwork. All of the artwork used in the merchandise will be drawn from a user's personal Bitmoji and can even feature the avatars of friends. The merchandise is currently limited to shirts, mugs, shower curtains, and phone cases.