Snapchat lenses brought AR into a more mainstream market and a new integration with Wimbledon lets users play an AR tennis match against the legendary Serena Williams. Available through the app, this new game pits a user's bitmoji against an animated Williams. The match will be graded by a number of stars with each return resulting in another star and an increase in difficulty.
The AR tennis match is not being pushed as an ad for Wimbledon and is instead being offered as a partnership between Snapchat at the tennis tournament. The implementation of this AR tennis match showcases the ability Snapchat has to be more than just a photo-sharing app. The feature also exhibits Snapchat's more advanced AR offerings when compared to Instagram, Facebook and other competitors.
Image Credit: Snapchat