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App-Only Collaboration Hats

The Levi's x Disney Collaboration Features a Snapchat-Exclusive Style

— November 12, 2018 — Marketing
In celebration of Mickey Mouse's 90th birthday this year, a special Levi's x Disney Mickey Mouse collaboration was launched with everything from denim jeans and trucker jackets to t-shirts and sweaters. The pieces from the limited-edition collaboration can be found online and in-store, yet there is a Levi’s x Mickey Mouse hat that can only be purchased through Snapchat.

At the Levi’s store in Walt Disney World’s Disney Springs, shoppers are given the chance to purchase the limited-edition Levi’s x Mickey Mouse hat through Snapchat using a special Snapcode. On the app, a try-on experience is activated with an augmented reality lens, with the option for social media app users to purchase the exclusive hat in-app.
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