In celebration of Mickey Mouse's 90th birthday this year, a special Levi's x Disney Mickey Mouse collaboration was launched with everything from denim jeans and trucker jackets to t-shirts and sweaters. The pieces from the limited-edition collaboration can be found online and in-store, yet there is a Levi’s x Mickey Mouse hat that can only be purchased through Snapchat.
At the Levi’s store in Walt Disney World’s Disney Springs, shoppers are given the chance to purchase the limited-edition Levi’s x Mickey Mouse hat through Snapchat using a special Snapcode. On the app, a try-on experience is activated with an augmented reality lens, with the option for social media app users to purchase the exclusive hat in-app.
What Makes This Trend Stand Out
- Ar-based Shopping Experiences
- Using augmented reality, brands offer unique shopping experiences that can only be accessed through specific apps.
- Snapchat-exclusive Collaborations
- Brands collaborate with Snapchat to offer exclusive products that can only be purchased through the app.
- Limited-edition Apparel Collections
- Brands create limited-edition apparel collections to celebrate special occasions or collaborations.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can leverage augmented reality and exclusive collaborations to create unique shopping experiences and drive customer engagement.
- Social Media Platforms
- Social media platforms like Snapchat can partner with brands to offer exclusive in-app shopping experiences, expanding their user base and driving app engagement.
- Entertainment Merchandise
- Collaborations between entertainment brands and fashion retailers create a niche market for limited-edition merchandise, attracting collectors and fans.
