In response to consumer demand for premium ready-to-drink gin products, Edinburgh Gin launched two all-new canned beverages: an Edinburgh Gin and tonic, as well as an Edinburgh Gin Rhubarb and Ginger Gin Liqueur option.
These new RTD gin varieties for consumers were developed as ready-to-serve options for at-home or out-of-home enjoyment, for any occasion. While Edinburgh G&T can be found in all Scottish Tesco stores, the Rhubarb and Ginger Gin Liqueur is available through Tesco stores in the UK.
In the alcohol industry, consumer interest in gin is only continuing to grow, which may be attributed to the fact that many people see it as a healthier way to indulge—without sacrificing flavor, which comes from rich botanical additions that can range from sweet and spicy to herbaceous.
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