Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Short-Form Expansion

The consumer-made video story expands outside of Instagram and Snapchat

Implications - The popularity of short-form video stories on Snapchat and Instagram has led to brands incorporating the same format into their campaigns, websites, or in the new platforms they create. These consumer-made stories appeal for their lack of structure, when compared to their more edited and formulaic long-form video counterparts. This shift plays on the popularity of the social media habits of Millennial and Gen Z consumers, while also being unique in that it empowers consumers to campaign on behalf of the brands that adopt these short-form video stories.
Workshop Question — Where could your brand incorporate consumer-produced short-form video stories?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
29,525 Total Clicks
Date Range:
Dec 17 — Jan 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Community-Enhancing Sports Goods Retailers
Community-Enhancing Sports Goods Retailers
Nike Dubai Expands to Favor Community & Customization
Game-Inspired Soccer Boots
Game-Inspired Soccer Boots
EA Sports and Nike Design the Limited Edition PhantomVSN Sneakers
Jeweled-Logo Nubuck Sneakers
Jeweled-Logo Nubuck Sneakers
Nike's Air Force 1 Sneakers Receive a Gradient Branding Accent
Houston-Inspired Chunky Sneakers
Houston-Inspired Chunky Sneakers
A New Air Max 95 Sneaker Iteration is Added to the City Pack
play_circle_filled Soccer-Centric Inaugural Capsules
Soccer-Centric Inaugural Capsules
'Lack of Guidance' Unveils Its First Full Collection of Apparel
Premium Reconstructed Chunky Sneakers
Premium Reconstructed Chunky Sneakers
Nike's N2K Tekno Sneakers Receive a Luxe Material Makeover
Classified Ad Fashion Launches
Classified Ad Fashion Launches
Nike and Martine Rose's Collection is Launching on Craigslist
Durable Waterproof Caged Sneakers
Durable Waterproof Caged Sneakers
The Cargo Khaki Air Max Presto Combats Harsh Winter Conditions
Cozy Bespoke Fleece Sneakers
Cozy Bespoke Fleece Sneakers
Aimé Leon Dore Designs a Cozy Iteration of the Air Force 1 Shoe
Entertainment-Focused Streaming Services
Entertainment-Focused Streaming Services
ET Live Brings 24 Hours of Entertainment News
Streamer-Focused Webcam Software
Streamer-Focused Webcam Software
'Logitech Capture' Brings Webcams Into the Future
Relaxing Soundscape Apps
Relaxing Soundscape Apps
The Tingles App Relieves Anxiety and Stress with ASMR Sounds
Social Media-Focused Video Editing
Social Media-Focused Video Editing
Adobe's Premier Rush CC Offers Cloud-Based Video Editing
Video Game Streamer Cameras
Video Game Streamer Cameras
The Razer Kiyo Webcam Enhances Your Look and Experience
Low-Profile Gaming Earbuds
Low-Profile Gaming Earbuds
The Razer Ifrit is Focused on the Videogame Streaming Community
Social Media Voter Registrations
Social Media Voter Registrations
Snapchat and TurboVote Have Partnered on a New Voter Feature
Inspiring Travel Video Apps
Inspiring Travel Video Apps
'OceanView Mobile' Shares US and Original Travel Series
Prosumer-Friendly Video Platforms
Prosumer-Friendly Video Platforms
The 'Fluttr' Video Sharing Platform Has an Intuitive Interface
play_circle_filled Award-Winning Video Streaming Channels
Award-Winning Video Streaming Channels
The Vlog Squad on Youtube is Ultra-Popular Among Gen Z
Sing-Along Video Apps
Sing-Along Video Apps
The Smule App Lets Users Sing Along With Musical Megastars
Simplified Music Streaming Apps
Simplified Music Streaming Apps
Spotify Lite Helps Users Manage Data When Streaming Music
play_circle_filled Social Media Queueing Campaigns
Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
Video Streaming-Specific Phones
Video Streaming-Specific Phones
These New Razer Phones Were Made in Collaboration with Netflix
Casual Streaming Services
Casual Streaming Services
Redbox's On-Demand Service Can Be Used Without a Subscription
AI Profile Generators
AI Profile Generators
'DeepSense' Uses Shared Public Data to Put Together One's Profile
Sponsored Coffee-Stealing Avatars
Sponsored Coffee-Stealing Avatars
McDonald's and Snapchat Designed the First Sponsored Bitmoji
Flavorfully Spiced QSR Fries
Flavorfully Spiced QSR Fries
The McDonald's Parmesan & Garlic Seasoned Fries are a New Side Option
Wireless Mobile Audio Microphones
Wireless Mobile Audio Microphones
The 'Mikeme' Wireless Recording Microphone is Professional-Grade
Selfie-Remixing Messaging Features
Selfie-Remixing Messaging Features
Instagram Direct's Remix Tool Lets You Edit Your Friends' DMs
Candid Youth Editorials
Candid Youth Editorials
Numéro Homme's Nuit Americaine Series Features Luka Sabbat
Selfie Security Measures
Selfie Security Measures
The Face Captcha on Facebook Utilizes Facial Detection Technology
Happiness-Recording Apps
Happiness-Recording Apps
The hiMo App for Mental Health Lets You Log Small Wins on a Daily Basis
Undulating Cultural Center Architecture
Undulating Cultural Center Architecture
The Futuristic Library in China Features Contoured Shelves
Lightweight Video Streaming Apps
Lightweight Video Streaming Apps
'YouTube Go' Lets Users Save Videos for Offline Viewing
Curated Comedy Apps
Curated Comedy Apps
Laugh Out Loud by Kevin Hart Offers Video Streaming and Exclusive Content
Synchronized Social Music Apps
Synchronized Social Music Apps
The Vertigo App Lets Users Simultaneously Listen with Friends