The consumer-made video story expands outside of Instagram and Snapchat
Trend - The popularity of short-form video stories on Snapchat and Instagram has led to brands incorporating the same format into their campaigns, websites, or in the new platforms they create. These consumer-made stories appeal for their lack of structure, when compared to their more edited and formulaic long-form video counterparts.
Insight - The trends popular on social media today often drive the purchase decisions of Millennial and Gen Z consumers. These demographics are frequently drawn to brands that are able to tap into their social habits, as social media has become its own industry altogether. The communication styles that have been adapted for social media use--whether that's in language or content-sharing--are able to draw in younger demographics who appreciate authenticity in their branded interactions.
Insight - The trends popular on social media today often drive the purchase decisions of Millennial and Gen Z consumers. These demographics are frequently drawn to brands that are able to tap into their social habits, as social media has become its own industry altogether. The communication styles that have been adapted for social media use--whether that's in language or content-sharing--are able to draw in younger demographics who appreciate authenticity in their branded interactions.
Workshop Question - Where could your brand incorporate consumer-produced short-form video stories?
4 Featured, 36 Examples:
39,732 Total Clicks
Date Range:
Dec 17 — Jan 19
Trending:
Warm
Consumer Insight Topics:
