Amsterdam-based fashion label 'Lack of Guidance' recently introduced its first-ever full capsule after working alongside names such as Mundial and Nike. The collection is comprised of apparel options including a premium wool suit and long sleeve shirts -- all of which boast a strong soccer influence.
To showcase the inaugural range, the brand traveled to Southern Netherlands to shoot a lookbook that recalls a "‘60s football team going overseas for the World Cup." The campaign video follows a fictional soccer team, all wearing the new apparel as they practice on the field and spend time together off of the field. The entire Lack of Guidance collection is now available to shop online and in retail locations.
What Makes This Trend Stand Out
- Soccer-inspired Fashion
- Opportunity for apparel companies to create lines that blend sport and fashion.
- Collaborations with Sports Brands
- Brands can collaborate with sports companies to create unique and on-trend collections.
- Location-based Campaigns
- Brands can create campaigns that are tied to specific locations to add a distinct storytelling element.
Sectors Adopting This
- Fashion
- Apparel companies can incorporate soccer into their fashion lines and collaborate with sports brands to enhance their designs.
- Sports Marketing
- Sports marketing agencies can work with fashion brands to create unique campaigns that tell a story and promote products.
- Retail
- Retailers can stock soccer-inspired fashion lines and collaborate with sports brands to create exclusive collections to attract different target markets.
