Redbox, best known for its video rental kiosks, is now launching Redbox On-Demand in order to better compete with the many on-demand video streaming services available online.
While there are already plenty of large competitors in this space, Redbox is targeting a very specific type of consumer with its service. Rather than trying to get the business of binge-watchers, Redbox's new service is targeting the casual video viewer who doesn't want to pay a subscription, much like the way its kiosks have operated in the past.
Renting a movie through Redbox On-Demand begins at just $4 for 48 hours of viewing, while purchases start at $10. The borrowed or purchased content can be streamed by customers online, as well as through the accompanying mobile apps, streaming devices and smart TVs.
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