'Shine' is a back-to-school texting service that's aimed at helping kids and teenagers feel their best selves. The pressure of elementary and high school is often forgotten in adult life, however the questions running through young people's heads repeat year after year. Those wondering if they're wearing the right clothes, taking the right classes or whether or not their friends will be the same after the summer break are invited to send a brief message expressing their worries. Within minutes, a response will be sent, walking the individual through the problem, teaching them coping mechanisms and ultimately helping them process their feelings.
The service is part of Shine's 'The Flip Side' campaign, which address the pressure kids feel to be perfect in every aspect of their lives. Through this service, the company is able to reach individuals with messages of encouragement at opportune moments.