Samsung and WeWork have partnered to offer consumers one-on-one time with a technician that eliminates the time spent waiting idly for an employee to be free.
Following the model of Apple's Genius Bar, Samsung aimed to create a space in which consumers can meet in person with a support expert to discuss anything relevant. Although convenient, these in-person services often result in long waiting times, as employees have to juggle multiple roles and guests at once. Samsung hopes to disrupt this process by replacing the waiting time with an opportunity for the consumer to do something valuable. By partnering with WeWork, Samsung's technical care centers will offer a workspace for consumers to wait at, in which they can answer emails, make phone calls or get work done until a technical care employee is ready to chat.
This enhanced hospitality provides additional comfort and convenience for anyone who has grown tired of waiting idly in a store.