Charitable Cannabis

Cannabis companies differentiate from competitors on the basis of social good

Implications - In a competitive and rapidly growing market, emerging cannabis brands are angling their products and business models around social or ecological good. Helping to lessen the stigma associated with the product and speaking to issues that many care about today, this approach is a strategic positioning that aligns with today's wellness-focused and socially conscious consumer.

Workshop Question - What causes do your consumers care most about? How could you position your brand as an authentic supporter of those causes?
SCORE 8.6
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64,904 Total Clicks
Feb 15 - Jan 19
This Month and Hot
Featured Examples
Organic Marijuana Services - Flow Kana Offers Farm-to-Table Weed That is Connoisseur Grade
SCORE 6.8
Warm 5,663 Clicks Pub: Feb 28, 15
Organic Marijuana Services
Flow Kana Offers Farm-to-Table Weed That is Connoisseur Grade
The legalization of weed is spreading like wild fire, creating an opportunity for business that many people are gravitating towards; one area that is currently gaining attention is the idea of... [More]
Cannabis-Forward Clothing Lines - DOJA and Juliet Advocate for Canadians with Campaign Support
SCORE 8.2
This Year and Hot 1,272 Clicks Pub: Sep 24, 18
Cannabis-Forward Clothing Lines
DOJA and Juliet Advocate for Canadians with Campaign Support
As the legalization of cannabis is official in Canada starting October 17th, Toronto-based agency Juliet and British Columbia-based licensed cannabis producer DOJA are partnering up to provide... [More]
Injustice-Fighting CBD Gummies - Not Pot's Vegan CBD Gummies Combat Wrongful Criminal Convictions
SCORE 8.5
This Quarter and Hot 766 Clicks Pub: Nov 29, 18
Injustice-Fighting CBD Gummies
Not Pot's Vegan CBD Gummies Combat Wrongful Criminal Convictions
Wellness brand ‘Not Pot’ launched its own white, polar bear-shaped Vegan CBD Gummies, which feature cannabidiol to support the functions of the endocannabinoid system, which plays a role... [More]
Sustainable Canadian Cannabis Brands - High Park Company's CANACA Will Be Available on October 17th
SCORE 6.2
This Year and Warm 555 Clicks Pub: Jul 3, 18
Sustainable Canadian Cannabis Brands
High Park Company's CANACA Will Be Available on October 17th
CANACA is a new Canadian cannabis brand by the High Park Company that’s set to become available across the country come October 17th 2018, the expected date that adult-use legalization will... [More]
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