Cannabis companies differentiate from competitors on the basis of social good
Implications - In a competitive and rapidly growing market, emerging cannabis brands are angling their products and business models around social or ecological good. Helping to lessen the stigma associated with the product and speaking to issues that many care about today, this approach is a strategic positioning that aligns with today's wellness-focused and socially conscious consumer.
Workshop Question — What causes do your consumers care most about? How could you position your brand as an authentic supporter of those causes?