The legalization of weed is spreading like wild fire, creating an opportunity for business that many people are gravitating towards; one area that is currently gaining attention is the idea of organic marijuana. There is often a stereotype of hippie weed smokers, which this particular service feeds. By focusing on the quality of organic marijuana and the process in which it is made, Flow Kana will attract a specific clientele.
This organic marijuana clientele will be interested in locally sourced product that boast the highest quality natural nutrients as well as a connoisseur grade certificate. By focusing on a different model, one in which the "bring the plant back into the hands of farmers, put it back in nature and under the sun where it belongs," the organic marijuana model attempts to change the current framework.