Empowered Boomers turn to tech-powered fitness tools to stay in shape
Implications - An increasing number of fitness-related apps and devices are being used to encourage seniors to lead healthier lifestyles. These tools offer the dual functionality of allowing aging consumers to more seamlessly monitor their wellness paths, while staying abreast of emerging technologies. This confirms the appetite that many Boomers have to experiment and engage with technology more generally and speaks to the way technology facilitates more diverse expressions of wellness for this demographic.
Workshop Question - How might your brand use technology to better connect with Boomers?
Trend Themes
1. Senior Wellness Tech - With an increasing number of fitness-related apps and devices geared towards baby boomers and seniors, businesses have the opportunity to develop technology that helps seniors lead healthier and more independent lifestyles.
2. Voice-activated Health Apps - Voice-activated apps like Cuida Health's LiSA are becoming increasingly popular in senior wellness, creating an opportunity for businesses to develop voice-based health systems that cater to the unique needs of older users.
3. Smart Hydration Trackers - Hydrate reminder devices like Hydra Pulse offer unique hydration tracking functionalities, creating opportunities for businesses to create innovative hydration monitoring devices for seniors and people with mobility issues.
Industry Implications
1. Healthcare Technology - Businesses in the healthcare industry can leverage these trends to develop new technologies that cater to an aging population who desire to live independently and maintain good health.
2. Fitness Technology - Fitness technology companies can provide different methods of working out that older consumers can use with ease and convenience through the rise of senior wellness tech.
3. Smart Home Technology - Smart home companies could improve the appeal of smart home technology to seniors by integrating health-focused systems, like Kintell, into their overall product offerings.
