Category
Lifestyle
Assisted Choices
Trend cluster
Category
Boomerized
Digital
Empowered Boomers turn to tech-powered fitness tools to stay in shape.
4.6
Trend score
Trend
What is the Boomerized Digital trend?
Boomerized Digital: An increasing number of fitness-related apps and devices are being used to encourage seniors to lead healthier lifestyles. These tools offer the dual functionality of allowing aging consumers to more seamlessly monitor their wellness paths, while staying abreast of emerging technologies. This confirms the appetite that many Boomers have to experiment and engage with technology more generally and speaks to the way technology facilitates more diverse expressions of wellness for this demographic.
Trend themes
Themes within the Boomerized Digital trend
Three behaviours holding the trend together01
Senior Wellness Tech
With an increasing number of fitness-related apps and devices geared towards baby boomers and seniors, businesses have the opportunity to develop technology that helps seniors lead healthier and more independent lifestyles.
02
Voice-activated Health Apps
Voice-activated apps like Cuida Health's LiSA are becoming increasingly popular in senior wellness, creating an opportunity for businesses to develop voice-based health systems that cater to the unique needs of older users.
03
Smart Hydration Trackers
Hydrate reminder devices like Hydra Pulse offer unique hydration tracking functionalities, creating opportunities for businesses to create innovative hydration monitoring devices for seniors and people with mobility issues.
Industry implications
What the Boomerized Digital trend means for industry
Where the trend changes the playbookFor
Healthcare Technology
Businesses in the healthcare industry can leverage these trends to develop new technologies that cater to an aging population who desire to live independently and maintain good health.
For
Fitness Technology
Fitness technology companies can provide different methods of working out that older consumers can use with ease and convenience through the rise of senior wellness tech.
For
Smart Home Technology
Smart home companies could improve the appeal of smart home technology to seniors by integrating health-focused systems, like Kintell, into their overall product offerings.
Workshop question
How might your brand use technology to better connect with Boomers?
Trend signals
Trend signals for Boomerized Digital
Trend score 4.6 out of 10, from popularity 77%, activity 53%, freshness 9%.
Popularity77%
Activity53%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Boomerized Digital trend
4 featured examples from Oct 24, 2018 to Dec 9, 2019CategoryLifestyle
Magnetic Muscle-Building Machines
This Machine Uses Magnetic Pulses to Boost Muscle Strength
Disruptive innovation opportunity: Incorporating magnetic pulse technology into the design of workout machines and devices to create a new breed of fitness equipment.
CategoryLifestyle
Connected Home Health Trackers
The Kintell Smart Health System Encourages Better Lifestyles
Disruptive innovation opportunity: Incorporate health monitoring and reminder functionalities into smart home systems.
CategoryLife-Stages
Voice-Activated Wellness Apps
Cuida Health's 'LiSA' is a Friendly Senior Wellness App
Creating innovative wellness apps that cater to the elderly demographic can potentially be a lucrative and disruptive opportunity for healthcare and wellness providers.
CategoryLifestyle
Hydration Reminder Devices
Hydra Pulse Turns Every Bottle into a Smart Bottle
The Hydra Pulse highlights the rising demand for cost-effective smart technology that is inclusive for individuals with varying needs and lifestyles, offering opportunities for co…
