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Boomerized Digital

Empowered Boomers turn to tech-powered fitness tools to stay in shape

Implications - An increasing number of fitness-related apps and devices are being used to encourage seniors to lead healthier lifestyles. These tools offer the dual functionality of allowing aging consumers to more seamlessly monitor their wellness paths, while staying abreast of emerging technologies. This confirms the appetite that many Boomers have to experiment and engage with technology more generally and speaks to the way technology facilitates more diverse expressions of wellness for this demographic.
Workshop Question - How might your brand use technology to better connect with Boomers?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
97,978 Total Clicks
Date Range:
Oct 18 — Dec 19
Trending:
Warm

Featured Examples

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