Brazilian haircare company Reload Beleza Positiva is setting itself apart as one of the first brands in the world to reuse plastic mineral water bottles as haircare bottles. While many brands are making use of ocean plastic and collected plastic as a material to create new products, the brand is using bottles that are already readily available.
Reload works with mineral water company Água Mineral São Lourenço and collects disposed water bottles after they are used in bars, hotels and restaurants. After using a patented sanitizing technique to deeply clean all of the collected bottles, Reload simply reuses the bottles for products like its shampoo and conditioner.
Reload's shampoo and conditioner products are all-natural, vegan, free from harsh ingredients and scented by an exclusive fragrance that was developed by Givaudan.