Printing smartphone photos is making a comeback, thanks to companies like Artifact Uprising and TurnGram, but the Nanagram service is taking it a step further by not just printing photos but also delivering photos of one's choice to relatives. The service was originally created by Andy Cook who wanted to find a better way to share photos with his grandfather who had recently stopped driving. The aim of the Nangram service is not just to share photos but to also combat the loneliness and isolation felt by some seniors and to give them a better sense of connection.
The service currently does not have an app and instead has users text photos with captions to a phone number connected to their account. This system allows a single account to be easily shared with multiple people and distinguishes itself from similar photo-printing services. The Nanagram service can currently print and mail 10 4x4 or 4x6 photos to loved ones and is available for a fixed monthly rate of $7.99.
Why This Trend Is Growing
- Elderly-targeted Services
- Tech companies can create more apps/services for older adults that address their specific needs such as loneliness and isolation.
- Personalized Photo Printing
- There's a market for photo printing services that cater to a customer's specific preferences with options such as customized photo selection and delivery.
- Non-app Based Social Media
- Similar to Nanagram, tech companies can explore services that allow users to connect with their loved ones through non-app based platforms such as text messaging.
Industries Being Reshaped
- Photo-printing Services
- Companies can incorporate print-to-mail services and personalized delivery options for print photos, especially catering to an older demographic.
- Social Media for Older Adults
- There's an opportunity for social media companies to specifically target older adults with their services that match their unique needs for connection and communication.
- Elder Care Industry
- Services like Nanagram make it clear that there is a demand for technology that not only entertains but provides assistance and companionship for seniors.
