Wearable posture-correcting devices are on the rise
Trend - The rise of wearable posture-correcting devices has a range of implications–whether that's in the development of personal health, or in workplace safety systems. These products ensure workers' safety, or that people who are maintaining their fitness can do so at all times.
Insight - On a micro level, individuals are increasingly experiencing the personal health impact of collective habits like sitting all day--and are looking to counter these effects with services and tools that promise enhanced health. On a more macro level, focusing on ergonomics in the workplace is increasingly important to people whose jobs require manual labor--and this shift is occurring as these individuals fight for safer and more just working conditions.
Insight - On a micro level, individuals are increasingly experiencing the personal health impact of collective habits like sitting all day--and are looking to counter these effects with services and tools that promise enhanced health. On a more macro level, focusing on ergonomics in the workplace is increasingly important to people whose jobs require manual labor--and this shift is occurring as these individuals fight for safer and more just working conditions.
Workshop Question - How could your brand employ technology that enhances the health of its customers or employees?
Trend Themes
1. Wearable Posture-correcting Devices - The rise of wearable posture-correcting devices has led to a demand for innovative workplace safety systems, and is driving a new focus on personal health and ergonomics in the workplace.
2. Muscle-activating Sportswear - The development of fascia-enhancing sportswear is helping guide athlete's movements and posture, enhancing performance and speeding up recovery rates.
3. Discreet Posture-correcting Solutions - A growing demand for discreet posture-correcting products, such as shirts and backpacks, aims to help consumers combat posture issues and back pain caused by sedentary lifestyles.
Industry Implications
1. Health and Wellness - The rise of wearable posture-correcting devices, muscle-activating sportswear and discreet posture-correcting solutions addresses the need for individuals to maintain personal health and address the negative effects of sedentary lifestyles.
2. Personal Safety and Ergonomics - The development of wearable workplace safety trackers and wearable posture-correcting devices drives a focus on ergonomics in the workplace, with safety systems aimed at keeping workers safe and improving working conditions.
3. Travel and Outdoors - Posture-supporting backpacks with suspension systems, designed to be comfortable for extended periods of use, enable intuitive access to essential gear without having to take it off. It answers to the demand of avid explorers and travelers.
