Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Muscle-Activating Sportswear

Fasciawear Helps Wearers Get Better Results Without Injuries

— November 12, 2018 — Lifestyle
"An athlete doesn’t see a healthy day" goes the saying and unfortunately it is a true story for many, including Marika Heiskanen, the inventor and founder of Fasciawear. Getting results requires putting in those practice hours and this can take a toll on the body. For Marika, the mishap happened during a dance practice where her Achilles tendon was ruptured during a landing from an aptitude jump—this not only ruined her dreams of competing in national championships in dancing but also kept her away from running for more than year.

Today, Vaskia Oy, a sportswear company specializing in functional clothing for runners, announced the worldwide launch of its patented sportswear innovation 'Fasciawear.' Fasciawear is the first sportswear in the world that helps activate core muscles, keep good posture and find optimal movement patterns. In simple terms, it guides you to move right and helps prevent injuries or recovery from them.

After the unfortunate injury, Marika was herself faced with the long and painful recovery process. As a physiotherapist, she knew what to expect but found out that doing all the necessary recovery exercises can be very demanding and difficult. After long recovery process when Marika was again able to pick up her running practice came the idea of a sportswear that would support and guide the body during movement helping the person to use their body in an optimal way. The idea was born on running trails in Oulu.

Fasciawear’s patented solution is based on an innovation where the body’s natural pre-tension and compression of the fascia network is enhanced by the Fasciawear outfit. In Fasciawear, Marika combines her knowledge of the fasciae and vast experience in ergonomics, proprioceptive neuromuscular facilitation (PNF) and treating musculoskeletal problems to create a totally new sportswear concept, which actively guides and support the athlete’s body during movement. This improves performance as energy is not wasted in the wrong direction and it reduces strain on the joints and muscles to help avoid injuries, pain and ache after training and speeds up recovery.

Of the innovation, Fasciawear founder and innovator Marika Heiskanen says, “We have a unique offering for runners, none of the other sportswear provides same kind of support and guidance to your body as our outfit.” Marika, a keen runner herself, continues, “As a physiotherapist, I want help people learn optimal way to use their body. But the physiotherapist cannot always be there, so the idea was to make product you can easily wear yourself. Fasciawear will help you to keep good posture and joint alignment during exercise, which makes you run faster and also reduces strain on your muscles and joints. This means better performance, less joint & muscle pain after training and faster recovery time.”
3.5
Score
Popularity
Activity
Freshness