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Edamame Explosion

Edamame is thriving in the culinary world beyond Japanese markets

Implications - As a source of soy protein, fiber, and vitamin K, consumers have begun to crave edamame as a typical staple in their health-focused diets. Brands taking note have begun creating new, healthified products that either incorporate edamame or isolate it a new way; from edamame-topped pizzas to crunchy, puffed edamame snacks. This versatile ingredient highlights how brands can continue to elevate traditional recipes to appease their health-conscious consumer's tastes.
Workshop Question - How can you incorporate a traditional ingredient or tool, in order to elevate a new product or service?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
71,541 Total Clicks
Date Range:
Mar 18 — Jan 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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