Edamame Explosion

Edamame is thriving in the culinary world beyond Japanese markets

Implications - As a source of soy protein, fiber, and vitamin K, consumers have begun to crave edamame as a typical staple in their health-focused diets. Brands taking note have begun creating new, healthified products that either incorporate edamame or isolate it a new way; from edamame-topped pizzas to crunchy, puffed edamame snacks. This versatile ingredient highlights how brands can continue to elevate traditional recipes to appease their health-conscious consumer's tastes.

Workshop Question - How can you incorporate a traditional ingredient or tool, in order to elevate a new product or service?
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52,903 Total Clicks
Mar 18 - Jan 19
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Featured Examples
Globally Inspired Salad Jars - BOL Foods Makes Grab-and-Go Salads Inspired by International Cuisine
SCORE 8.3
This Year and Hot 7,962 Clicks Pub: Mar 1, 18
Globally Inspired Salad Jars
BOL Foods Makes Grab-and-Go Salads Inspired by International Cuisine
As an alternative to the many grab-and-go salad options that are available in large plastic bowls, BOL Foods offers highly portable salad jars that are layered with colorful, internationally... [More]
Seaweed-Crusted Sushi Pizzas - Poke Burri is Serving Up Sushi Pizza to Seafood Lovers Across Atlanta
SCORE 6.5
This Year and Warm 595 Clicks Pub: Sep 21, 18
Seaweed-Crusted Sushi Pizzas
Poke Burri is Serving Up Sushi Pizza to Seafood Lovers Across Atlanta
At an Atlanta-based restaurant called Poke Burri to brining two beloved dishes together to create the culinary mashup: sushi pizza. Just as the name suggests, the dish combines both sushi and pizza... [More]
Edamame-Based Trail Mixes - On the Go Fusion's Trail Mix Packs Creatively Meld Nuts, Fruits & Seeds
SCORE 6
This Month and Warm 176 Clicks Pub: Dec 11, 18
Edamame-Based Trail Mixes
On the Go Fusion's Trail Mix Packs Creatively Meld Nuts, Fruits & Seeds
While most trail mix recipes are nut-based, On the Go Fusion is introducing a trio of inventive, protein-rich trail mix packs that prominently feature edamame as the main ingredient. The naturally... [More]
Crunchy Edamame Puffs - Crunch-a-mame's Protein Edamame Snacks Feature Less Fat Than Potato Chips
SCORE 4
This Year and Mild 252 Clicks Pub: Mar 9, 18
Crunchy Edamame Puffs
Crunch-a-mame's Protein Edamame Snacks Feature Less Fat Than Potato Chips
Over the past few years, a number of conscious consumers have been seeking healthy alternatives to potato chip snacks—and Greenwave Foods aims to provide a satisfying new option with its ‘... [More]
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