Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edamame
Explosion
Edamame is thriving in the culinary world beyond Japanese markets.
4.1
Trend score
Trend
What is the Edamame Explosion trend?
Edamame Explosion: As a source of soy protein, fiber, and vitamin K, consumers have begun to crave edamame as a typical staple in their health-focused diets. Brands taking note have begun creating new, healthified products that either incorporate edamame or isolate it a new way; from edamame-topped pizzas to crunchy, puffed edamame snacks.
Insight
The consumer insight behind the Edamame Explosion trend
With the rise of health-conscious consumers in the culinary space, there has been an increase in the expectation that traditional products can now be adapted to healthier options. These consumers value traditional ingredients and flavors but at the same time want to maintain their health goals and can do so with the help of brands.
Trend themes
Themes within the Edamame Explosion trend
Three behaviours holding the trend together01
Healthified Products
Brands are creating new, healthified products that either incorporate or isolate traditional staple ingredients for health-conscious consumers.
02
Inventive Trail Mixes
Innovative brands are introducing new trail mix snacks that reinvent the flavor profile with edamame beans as a base.
03
Hybrid Dishes
Restaurants are experimenting with unique and creative combinations of dishes to attract adventurous diners, resulting in innovations like sushi pizza and other sushi hybrids.
Industry implications
What the Edamame Explosion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can adapt to the rise of health-conscious consumers and reinvent traditional staples into healthier options by using inventive ingredients familiarized on the plate through globally inspired cuisines.
For
Snack Foods
In the snack food industry, there is a trend towards protein-rich and fiber-rich ingredients like edamame, which can disrupt traditional snack options like potato chips by offering lower-fat and healthier snack options.
For
Restaurant
Restaurants with a creative and adventurous approach towards menu selection can innovatively combine unique dishes at the intersection of various cuisines, resulting in fusion dishes that cater to the evolving palate of consumers.
Workshop question
How can you incorporate a traditional ingredient or tool, in order to elevate a new product or service?
Trend signals
Trend signals for Edamame Explosion
Trend score 4.1 out of 10, from popularity 60%, activity 55%, freshness 8%.
Popularity60%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Edamame Explosion trend
4 featured examples from Mar 1 to Dec 12, 2018CategoryLifestyle
Globally Inspired Salad Jars
BOL Foods Makes Grab-and-Go Salads Inspired by International Cuisine
Opportunities for unique, eco-friendly and convenient packaging options for grab-and-go meals.
CategoryLifestyle
Seaweed-Crusted Sushi Pizzas
Poke Burri is Serving Up Sushi Pizza to Seafood Lovers Across Atlanta
Restaurants can explore creating unique fusion dishes to attract customers looking for exciting and novel dining experiences.
CategoryLifestyle
Edamame-Based Trail Mixes
On the Go Fusion's Trail Mix Packs Creatively Meld Nuts, Fruits & Seeds
Health food and snack companies looking to offer more plant-based and protein-rich options.
CategoryLifestyle
Crunchy Edamame Puffs
Crunch-a-mame's Protein Edamame Snacks Feature Less Fat Than Potato Chips
Crunch-a-mame's edamame puffs align with the health-conscious snack industry that caters to consumers seeking better-for-you options.
