While most trail mix bags are filled with an assortment of nuts, seeds and dried fruit chunks, Lark Ellen Farm is offering an alternative to this with its savory trail mix products.
The brand offers flavors like 'Cumin Crunch,' which is made up of a blend of raw almonds, cashews, pepitas, raisins, lime juice and spice. As an alternative to using dried fruit pieces, Lark Ellen Farm also integrates vegetables like kale into its Chili Lime and Kale variety. As well as being free from gluten, these alternative trail mixes are friendly to both Paleo and vegetarian consumers.
As more consumers acquire a taste for experimental eating, brands are reformatting familiar snacks with remixed spicy, sweet, salty or savory flavors.
What's Driving This Trend
- Experimental Eating
- Opportunity for brands to create remixed spicy, sweet, salty, or savory flavors in familiar snacks.
- Savory Trail Mixes
- Opportunity to offer alternative trail mix options with flavors like 'Cumin Crunch' and integrating vegetables like kale.
- Gluten-free Snacking
- Opportunity to cater to gluten-free consumers with alternative trail mixes that are free from gluten.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunities in creating new and unique flavors for snacks.
- Health and Wellness
- Opportunity for brands to cater to Paleo and vegetarian consumers with alternative trail mix options.
- Natural and Organic
- Opportunity to offer natural and organic savory trail mixes with ingredients like raw almonds, cashews, pepitas, and kale.
