In the same way that many vending machines make a variety of snacks and candies conveniently accessible to consumers, Farmer's Fridge offers healthy grab-and-go meal options.
Farmer’s Fridge, which sells fresh salads and breakfasts out of vending machines, recently added to its vibrant assortment of food with two new grain-based bowls. While the hearty Pesto Pasta Bowl is made with basil pesto without pinenuts, red onion, cherry tomatoes, mozzarella pearls and spinach, the Southwest Quinoa Bowl is a colorful meal made with a base of tri-color quinoa and plenty of vegetables.
These new products are the first non-chilled items from Farmer's Fridge and can be eaten as they are, or slightly warmed in the microwave.
Key Themes Behind This Trend
- Grain-based Meal Jars
- The trend of healthy, grain-based meals in convenient, grab-and-go packaging creates an opportunity for disruptive innovation in the pre-made meal industry.
- Non-chilled Food Vending
- The trend of non-chilled, ready-to-eat meal options dispensed through vending machines creates an opportunity for disruptive innovation in the vending industry.
- Alternative Pesto Options
- The trend of pesto made without traditional ingredients such as pinenuts creates an opportunity for disruptive innovation in the condiments and sauce industry.
Where This Applies
- Convenience Foods
- The convenience food industry has an opportunity to capitalize on the trend of healthy, grain-based meals in convenient packaging.
- Vending
- The vending industry has an opportunity to expand its product offerings with non-chilled, ready-to-eat meal options.
- Condiments and Sauces
- The condiments and sauce industry has an opportunity to innovate and offer alternative ingredients and flavors to traditional items like pesto.
