Bol's meal bowls feature a variety of different foods for people to try and have been rebranded to look more vibrant and playful.
With the intention of "bringing you the world in a bowl," the meal bowls are excellent on-the-go alternatives for when people are in a rush. The bowls are healthy and offer dishes such as Singapore noodles, Japanese miso soba, Kyoto curry ramen, Italian tomato courgetti, Moroccan chicken tagine and much more. The branding for Bol is bright and vibrant against a neutral off-white backdrop, ensuring that it is eye-catching for people walking past it.
These meal bowls are diverse and offer an excellent alternative to frozen meals that tend to be unhealthy and lack flavor.
Why This Trend Is Growing
- Ethnic Meal Bowls
- Opportunity to disrupt the frozen food industry with a wider range of authentic ethnic meals.
- Healthy On-the-go Meals
- Opportunity to innovate the convenience food industry with nutritious options that cater to busy individuals.
- Colorful Food Branding
- Opportunity to bring visual appeal to the food industry with fun and playful branding that catches consumers' attention.
Industries Being Reshaped
- Frozen Food
- Opportunity to diversify the frozen food market by offering healthy and diverse authentic meal bowls.
- Convenience Food
- Opportunity to disrupt the grab-and-go food industry with healthy meal bowls that cater to busy individuals.
- Food Branding
- Opportunity to innovate the food branding industry with vibrant and playful branding that captivates consumers.
