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Alipay Uses Smile to Pay to Let KFC China Customers Pay With Smiles

 - Sep 4, 2017
References: theverge
As artificially intelligent systems continue to improve, Alipay is looking to capitalize for KFC China customers. The massive online retailer's payment system has recently enabled payments through smiling at a single KFC location in Hangzhou, China, hoping that the system will ultimately lead to safer and more reliable payments for customers in all areas of retail.

Smile to Pay might seem like a gimmick to get people excited about their trip to the fried chicken restaurant, but it has practical purpose for both KFC China customers and sales more broadly. By both entering one's mobile phone number and allowing Smile to Pay to conduct a one- to two-second facial scan, the system prevents identity theft far more effectively than simply paying with a credit card or even a smartphone alone.