Russian food retail group X5’s Perekrestok supermarkets are now allowing customers to pay for their purchases at X5 self-checkouts with 3D face recognition technology. Created as a contactless solution to help shoppers Pay with a Glance, Sberbank customers can now register for and link a payment card via the Sberbank Online mobile app.
A smartphone or a bank card are usually required for checking out of a store but neither is needed thanks to this biometric payment solution. With a 3D camera, the solution boasts a high degree of security, accuracy and depth detection.
According to X5, "It takes only a few seconds to pay with a glance, and the service is comparable to a regular bank card transaction in terms of speed."
What's Driving This Trend
- Contactless Payment Technology
- The rise of contactless payment technology and biometrics is disrupting traditional checkout processes and providing safer, faster, and more convenient payment solutions.
- Self-checkout Systems
- Self-checkout systems are becoming increasingly popular in retail and providing more efficient, user-friendly experiences for customers.
- Mobile Application Payment Integration
- The integration of payment systems into mobile applications is revolutionizing the way people pay for goods and services.
Who This Affects Most
- Retail Industry
- The retail industry is being transformed by contactless payment technology, providing consumers with faster and more convenient checkout experiences and reducing overhead costs for retailers.
- Banking Industry
- The banking industry is being impacted by the integration of payment systems into mobile applications, allowing for easy and secure mobile payments and disrupting traditional banking channels.
- Technology Industry
- The technology industry is driving innovation in contactless payment technologies, working to provide more secure and efficient solutions for businesses and consumers alike.
