Category
Fashion
Scaled Restraint
Trend cluster
Category
Concentrated
Cleanse
Shampoo and dry shampoos are coming in more concentrated formats.
4.6
Trend score
Trend
What is the Concentrated Cleanse trend?
Concentrated Cleanse: The shampoo industry is becoming increasingly diverse, with brands offering concentrated products in unlikely forms that ensure that brands within this space are appealing to even the most niche consumer interests.
Insight
The consumer insight behind the Concentrated Cleanse trend
As consumers increasingly engage with cosmetic and hair care industries, product experience is just as important to them as seeing results. Formats that offer convenience or uniqueness are of interest to people who want to enjoy using a product just as much as they want to see its benefits.
Trend themes
Themes within the Concentrated Cleanse trend
Three behaviours holding the trend together01
Concentrated hair care
The popularity of concentrated hair care products is growing, as consumers show interest in convenient and unique product formats that offer equally impressive results.
02
Waterless hair care
A new trend of waterless hair care is emerging, with brands offering innovative powdered products that boast formulas that help to preserve water resources.
03
Specialty hair care
Brands are increasingly catering to niche hair care consumers by offering specialized hair cleaning and wellness solutions such as lash cleansers and infused shampoo gloves.
Industry implications
What the Concentrated Cleanse trend means for industry
Where the trend changes the playbookFor
Personal Care
Companies in the personal care industry can benefit from developing concentrated, waterless, and specialized hair care products to attract customers.
For
Sustainability
Innovative waterless hair care products address sustainability concerns while offering new possibilities for fresh and effective hair hygiene solutions.
For
E-commerce
Retailers selling hair care products can take advantage of the rising trend for more specialized and convenient hair care solutions by stocking these newly emerging brands that are offering innovative alternatives.
Workshop question
Consider an alternative format through which one of your products/services can be delivered or presented.
Trend signals
Trend signals for Concentrated Cleanse
Trend score 4.6 out of 10, from popularity 77%, activity 53%, freshness 8%.
Popularity77%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Concentrated Cleanse trend
4 featured examples from Apr 11 to Dec 22, 2018CategoryFashion
Detoxifying Shampoo Sticks
Cut by Fred's Solid Shampoo is a Non-Slippery Shampoo Bar Alternative
Disruptive innovation opportunity to revolutionize the packaging and format of shampoo products.
CategoryFashion
Specialized Eyelash Shampoos
Borboleta's Lash Cleanser Product is Branded as a 'Lash Bath'
Specialized lash cleansers and gentle facial cleansers for eyes are disrupting the beauty and personal care industry by catering to the specific needs of consumers.
CategoryFashion
Infused Shampoo Gloves
The 'Root Fresh' 100% Cotton Shampoo Gloves Provide a Mess-Free Deep Clean
The personalized care industry can incorporate the infused shampoo gloves as a convenient and mess-free haircare solution.
CategoryEco
Powdered Waterless Haircare
OWA Haircare is Introducing "the Future of Haircare"
The beauty industry can explore waterless haircare products and invest in developing innovative formulations that reduce water consumption.
