The creative agency arithmetic was enlisted to create the packaging for Woodlot candles, and the agency decided to turn the candle containers into something "precious" that could be used multiple times.
While many candles tend not to come in any packaging, arithmetic wanted to create a vessel that not only protects its contents, but appears more valuable to the consumer. The resulting candles have two different types of packaging – either cardboard slides with the product information stamped on them, or boxes that open and close via a string system.
The boxes open up to reveal vibrant gold and white patterns that ensure that users will be hesitant to throw them away, and that they are able to use them for different purposes.
What Makes This Trend Stand Out
- Sustainable Packaging
- Creating reusable candle containers promotes sustainability and reduces waste.
- Enhanced Consumer Experience
- Designing packaging that is visually appealing and valuable to the consumer enhances their overall experience.
- Multi-purpose Packaging
- Designing candle containers that can be repurposed for other uses adds value and functionality to the product.
Sectors Adopting This
- Home Fragrance Industry
- Implementing creative and reusable packaging in the home fragrance industry can disrupt traditional packaging norms and attract eco-conscious consumers.
- Design and Creative Agencies
- Design and creative agencies have the opportunity to offer innovative packaging solutions that enhance the consumer experience and differentiate their clients' products.
- Product Packaging Industry
- Incorporating multi-purpose packaging designs in the product packaging industry opens up opportunities for disruptive innovation and sustainable solutions.
