Backyard Candles specializes in unique eco-friendly candle collections and the business makes a point of giving back to the environment with "The 5% Rule." For the indoor collection, the brand boasts 52 fragrance numbers, matching the weeks of the year. There are also some "backyard-inspired timely aromas." In addition to its pleasant fragrance smells and its emphasis on sustainability, the brand stands out to consumers because of its one-of-a-kind encasing. To contain the 100% natural and clean-burning waxes (soy, coconut, and beeswax), Backyard Candles relies on upcycled coconut shells, reusable glass, ceramics, eco-resin, and tins. Aside from being a unique feature, the coconut shells can even float in calm water. Finally, all the packaging that Backyard Candles uses is biodegradable and/or recyclable.
Image Credit: Backyard Candles
What Makes This Trend Stand Out
- Eco-friendly Candle Collections
- Opportunity for brands to innovate their candle-making processes and materials used to align with sustainable practices like Backyard Candles.
- Upcycled Materials Encasing Products
- Opportunity for businesses to use unconventional materials to encase products, like coconut shells used by Backyard Candles, to attract eco-conscious consumers.
- Seasonal Aroma Collections
- Opportunity for candle brands to differentiate themselves through seasonal and timely scents to keep up with constantly changing consumer preferences.
Sectors Adopting This
- Home Decor
- Backyard Candles' use of eco-friendly materials and unique encasing presents an opportunity for home decor brands to expand their product offerings and align with consumer demand for sustainable decor.
- Personal Care
- There is an opportunity for other personal care brands to follow Backyard Candles and switch to using natural and reusable packaging to promote sustainability.
- Gifts and Souvenirs
- Backyard Candles' candle collections and packaging can be marketed as thoughtful and unique gifts and souvenirs for eco-conscious consumers.
