Greentree's new range of candles boasts a sculptural design. Using dyed beeswax, the company shapes its candles into organic forms reminiscent of nature. The candles are decorated in hues of sage, celadon, terra cotta, lilac, and more earth-inspired tones.
Each candle is hand-poured and takes the shape of a feathery partridge, pinecone, clean-cut gemstone, vintage bottles, and more. The candles are unscented, and their beeswax composition allows them to burn cleanly to emit naturally sweet smells as it melts. Greentree aims to create eco-friendly and non-toxic candle options for a more sustainable and healthy future. The company is helmed by artist Jennifer Green who showcases the artistry involved in candle making. Consumers can visit the company's online shop to purchase the candles.
Image Credit: Greentree
Key Themes Behind This Trend
- Sculptural Candles
- Opportunity to explore sculptural designs and organic shapes in candle making, using materials such as beeswax.
- Eco-friendly Candles
- Developing new sustainable and non-toxic options for candles that can emit naturally sweet smells as they burn, appealing to environmentally conscious consumers.
- Handmade Candles
- Growing market for handmade, artisanal candles that showcase the artistry involved in the candle-making process, and provide unique, one-of-a-kind designs.
Where This Applies
- Home Decor
- Opportunity to incorporate unique, sculptural candles as part of a home decor offering to appeal to design-savvy consumers.
- Eco-friendly Products
- Developing eco-friendly candle products that align with the growing demand for environmentally responsible products and sustainable production.
- Artisanal Products
- Opportunity to differentiate in the crowded candle market by offering handmade, artisanal candles that showcase the artistry and unique designs involved in the candle-making process.
