Puration recently launched its EVERx CBD Infused Bottled Water as all-new athletic water product on the market. As its name suggests, the beverage is infused with CBD, a chemical compound found in cannabis that boasts health benefits without the "high" of THC.
This new product is specifically targeting consumers interested in fitness and wellness because cannabidiol boasts anti-inflammatory properties that relieve muscle spasms, pain, reduce nausea, assists with sleep and offers benefits for the heart, lungs and brain. A few of these health claims are noted on the labeling for the infused water product.
After just having finished finalizing the branding and label design, for its EVERx CBD Infused Bottled Water product, Puration has already received its first order. In the coming year, Puration anticipates that it will do $1 million in EVERx CBD Infused Bottled Water sales.