Puration recently launched its EVERx CBD Infused Bottled Water as all-new athletic water product on the market. As its name suggests, the beverage is infused with CBD, a chemical compound found in cannabis that boasts health benefits without the "high" of THC.
This new product is specifically targeting consumers interested in fitness and wellness because cannabidiol boasts anti-inflammatory properties that relieve muscle spasms, pain, reduce nausea, assists with sleep and offers benefits for the heart, lungs and brain. A few of these health claims are noted on the labeling for the infused water product.
After just having finished finalizing the branding and label design, for its EVERx CBD Infused Bottled Water product, Puration has already received its first order. In the coming year, Puration anticipates that it will do $1 million in EVERx CBD Infused Bottled Water sales.
What's Driving This Trend
- Cbd-infused Beverages
- The growing popularity of CBD-infused water presents an opportunity for companies to explore other CBD-infused beverage options.
- Wellness-focused Consumer Products
- The success of EVERx CBD Infused Bottled Water indicates a demand for wellness-focused products, creating opportunities for companies to develop similar offerings.
- Athletic Health Supplements
- The introduction of EVERx CBD Infused Bottled Water as an athletic water product highlights the potential for the development of CBD-infused health supplements targeting athletes and fitness enthusiasts.
Who This Affects Most
- Beverage Industry
- The rise of CBD-infused water opens up new opportunities for beverage companies to tap into the growing CBD market.
- Wellness Industry
- The success of EVERx CBD Infused Bottled Water demonstrates the potential for growth in the wellness industry, especially with products that incorporate CBD.
- Sports and Fitness Industry
- The introduction of CBD-infused water as an athletic water product suggests potential for companies in the sports and fitness industry to explore CBD-infused supplements and recovery products.
