The popularity of connected play reaches children's dolls
Trend - The classic children's doll is now being reinterpreted with the incorporation of tech-based elements in order to enhance playtime, learning or even health-based experiences for the kids who interact with them.
Insight - Millennial parents in-particular are seeing the benefits of using technology in the process of raising their children, and are increasingly incorporating it into their educational and play-based experiences. This generation understands that rather than tech being detrimental to children's development as was once believed, if incorporated well it can actually enhance the development of their kids.
Insight - Millennial parents in-particular are seeing the benefits of using technology in the process of raising their children, and are increasingly incorporating it into their educational and play-based experiences. This generation understands that rather than tech being detrimental to children's development as was once believed, if incorporated well it can actually enhance the development of their kids.
Workshop Question - Where could your brand better incorporate smart technologies to ease consumer habits or experiences?
Trend Themes
1. Tech-enhanced Dolls - The incorporation of technology in children's dolls can enhance playtime, learning, or even health experiences for kids.
2. STEM Encouragement - Increasing the appeal of STEM industries for young girls through toys that teach coding and robotics basics can create opportunities for innovative, forward-thinking business solutions.
3. Healthy Eating Toys - Toys that encourage healthy eating choices and education can be used to develop good habits early on, benefiting children's health, and aligning with socially responsible enterprises.
Industry Implications
1. Toy Industry - There is room in the toy industry for innovation in the incorporation of technology and education in order to align with the expectations of millennial parents.
2. Healthcare Industry - The healthcare industry has the opportunity to create innovative solutions like the Lulla Doll for comforting premature babies, or connective plush companions to encourage healthy bedtime rituals.
3. Education Industry - Technology-enhanced dolls, like the Smartgurlz Robotic dolls, can be used as tools to encourage the development of STEM skills to empower young girls to pursue futures in these areas.
6 Featured, 53 Examples:
125,725 Total Clicks
Date Range:
Feb 17 — Mar 19
Trending:
Average
Consumer Insight Topics:
