Ozalys' L’Elixir is a First-of-its-Kind Perfume for Women with Cancer
Laura McQuarrie — January 14, 2019 — Fashion
References: ozalys & cosmeticsbusiness
L’Elixir by Ozalys is a fragrance with fresh floral, woody and musky notes that sets itself apart as a first-of-its-kind perfume developed for women fighting cancer. During the process of undergoing chemotherapy, patients often experience changes in their sense of smell, which makes certain aromas intolerable.
The perfume boasts innovative packaging that incorporates a transparent applicator inspired by the traditional glass stopper that allows for a single drop of the fragrance to be purposefully and safely placed on the body or perhaps even a garment—as cancer patients are not always able to apply scent to the neck area during their treatments.
This gentle, feminine fragrance supports self-esteem and is said to "give the feeling of being wrapped in a cashmere shawl, soft, warm and reassuring."
The perfume boasts innovative packaging that incorporates a transparent applicator inspired by the traditional glass stopper that allows for a single drop of the fragrance to be purposefully and safely placed on the body or perhaps even a garment—as cancer patients are not always able to apply scent to the neck area during their treatments.
This gentle, feminine fragrance supports self-esteem and is said to "give the feeling of being wrapped in a cashmere shawl, soft, warm and reassuring."
Trend Themes
1. Chemotherapy-friendly Fragrances - Creating fragrances specifically designed for cancer patients undergoing chemotherapy, taking into account their altered sense of smell.
2. Innovative Packaging for Perfumes - Developing unique and user-friendly packaging for fragrances that caters to the needs of cancer patients, such as a transparent applicator for easy and safe application.
3. Fragrances Promoting Self-esteem - Designing fragrances that not only smell good but also boost the self-esteem and well-being of individuals going through challenging experiences, such as cancer treatments.
Industry Implications
1. Perfume Industry - Introducing new product lines and formulations to the perfume industry that cater to the unique needs of cancer patients undergoing chemotherapy.
2. Packaging Industry - Innovating packaging solutions for the fragrance industry by creating user-friendly and purposeful designs that improve the application experience for cancer patients.
3. Health and Wellness Industry - Exploring the intersection of fragrance and self-care within the health and wellness industry by developing specialized fragrances that support the emotional well-being of cancer patients.
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