Protein Beauty

The emphasis of plant-based protein within skincare products is on the rise

Implications - With the diversity of popular skincare ingredients leaving many consumers overwhelmed, the uptick of brands highlighting the plant-based proteins within their products brings unfamiliar consumers back to more familiar territory. By using recognized ingredients and language to highlight the benefits of a product, skin care brands are able to better differentiate themselves in an oversaturated market.

Workshop Question - How could your brand use familiarity to better connect to its customer?
SCORE 6.4
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26,694 Total Clicks
Feb 18 - Jan 19
This Month and Average
FashionCosmetics
Featured Examples
Millennial-Specific Skincare Offerings - Arbonne Canada Boasts Beauty Products for Millennials
SCORE 8.2
This Year and Hot 1,248 Clicks Pub: May 24, 18
Millennial-Specific Skincare Offerings
Arbonne Canada Boasts Beauty Products for Millennials
Arbonne Canada advocates for early maintenance of skin with its new ‘RE9 Advanced Prepwork’ — a collection of beauty products for Millennials. The cosmetic line is dedicated to... [More]
Hydrating Algae Skincare - The Ordinary 'Marine Hyaluronics' Features Vegan Hydrators and Oils
SCORE 7.7
This Year and Hot 1,672 Clicks Pub: Feb 6, 18
Hydrating Algae Skincare
The Ordinary 'Marine Hyaluronics' Features Vegan Hydrators and Oils
Deciem has quickly become a beloved beauty brand for its ultra-affordable and effective skincare products and cosmetics—while its Hyaluronic Acid + B5 formula has been a hit with some consumers,... [More]
Versatile Body Cleaning Soaps - The Jack Black All-Over Wash Maintains Your Body's Natural Oils
SCORE 4.4
This Year and Average 385 Clicks Pub: Sep 28, 18
Versatile Body Cleaning Soaps
The Jack Black All-Over Wash Maintains Your Body's Natural Oils
The Jack Black All-Over Wash is a different kind of body wash for men that works to actually help the body maintain its natural oils rather than completely removing them like other soaps on the... [More]
Soy Protein Cleansers - Fresh's Soy Face Cleansing Milk is Conditioning & Full of Amino Acids
SCORE 3.2
This Year and Mild 131 Clicks Pub: Apr 23, 18
Soy Protein Cleansers
Fresh's Soy Face Cleansing Milk is Conditioning & Full of Amino Acids
Skincare label Fresh’s Soy Face Cleansing Milk is the solution to slowing down the loss of firmness and elasticity of the skin, whilst keeping it full of moisture. The cleansing product is... [More]
Protein-Infused Mascaras - Wet n Wild's Mega Protein Mascara Includes Acai Oil and Soy Protein
SCORE 3.9
This Month and Mild 80 Clicks Pub: Jan 4, 19
Protein-Infused Mascaras
Wet n Wild's Mega Protein Mascara Includes Acai Oil and Soy Protein
With many people actively seeking out high-protein food and beverage products, Wet n Wild is hoping to capture the attention of consumers interested in products featuring protein with its new Mega... [More]
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