The emphasis of plant-based protein within skincare products is on the rise
Implications - With the diversity of popular skincare ingredients leaving many consumers overwhelmed, the uptick of brands highlighting the plant-based proteins within their products brings unfamiliar consumers back to more familiar territory. By using recognized ingredients and language to highlight the benefits of a product, skin care brands are able to better differentiate themselves in an oversaturated market.
Workshop Question - How could your brand use familiarity to better connect to its customer?
Trend Themes
1. Plant-based Skincare Ingredients - Brands are highlighting plant-based proteins for familiarity and to better differentiate themselves in the market.
2. Superfood Ingredients - Skincare products are incorporating recognizable proteins to infuse skin with nourishing ingredients.
3. Efficient Skincare Products for Men - The focus on men's skincare is shifting from producing aggressive formulas to those that balance daily needs with long term health benefits.
Industry Implications
1. Skincare Industry - Plant-based proteins and other superfood ingredients can be incorporated into skincare products to offer consumers a sense of familiarity and nourishment.
2. Mens Skincare Industry - Cosmetic companies can cater to a growing male grooming market by creating efficient products that balance immediate needs with long term health benefits.
3. Cosmetics Industry - Making use of recognizable ingredients in cosmetics is a growing strategy for companies looking to differentiate themselves in cosmetic markets that are both crowded and constantly innovating.
