The emphasis of plant-based protein within skincare products is on the rise
Implications - With the diversity of popular skincare ingredients leaving many consumers overwhelmed, the uptick of brands highlighting the plant-based proteins within their products brings unfamiliar consumers back to more familiar territory. By using recognized ingredients and language to highlight the benefits of a product, skin care brands are able to better differentiate themselves in an oversaturated market.
Workshop Question - How could your brand use familiarity to better connect to its customer?
Trend Themes
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Plant-based Skincare Ingredients — Brands are highlighting plant-based proteins for familiarity and to better differentiate themselves in the market.
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Superfood Ingredients — Skincare products are incorporating recognizable proteins to infuse skin with nourishing ingredients.
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Efficient Skincare Products for Men — The focus on men's skincare is shifting from producing aggressive formulas to those that balance daily needs with long term health benefits.
Industry Implications
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Skincare Industry — Plant-based proteins and other superfood ingredients can be incorporated into skincare products to offer consumers a sense of familiarity and nourishment.
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Mens Skincare Industry — Cosmetic companies can cater to a growing male grooming market by creating efficient products that balance immediate needs with long term health benefits.
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Cosmetics Industry — Making use of recognizable ingredients in cosmetics is a growing strategy for companies looking to differentiate themselves in cosmetic markets that are both crowded and constantly innovating.
